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Worldline's Super Hero KidsWorldline Re-Brands: “Super Hero Kids” Are Set to Tell the Worldline Story

Taking a stand for Canadians who are being overcharged for their telecom services


Cambridge, Ontario - May 28, 2013
Today Worldline, Canada’s best value in telecommunication services, introduced a major rebranding that reflects their business philosophy of “positive disruption” in the Canadian marketplace. Utilizing the Worldline “W” for their Super Hero insignia, the “Super Hero Kids” embody what Worldline is all about: standing up for the Canadian consumer. “Super Hero Kids” will help demonstrate how much money the average Canadian can save by taking advantage of high quality Worldline products, like their Unlimited High Speed Internet packages available for only $29.95/month or their Digital Home Phone for only $9.95/month, both of which represent the lowest prices in the country.

“Our “Super Hero Kids” campaign isn’t just some gimmick,” said John Stix, Co-Founder and CMO, “it represents who we are as a company. Our people are young, aggressive and insurgent. We’re shaking things up because we know the status quo is no longer acceptable for Canadians who have been taken advantage of for years when it comes to how much they pay for their Internet, home phone and long distance services.”

“Worldline has been around for only ten years, and yet we’ve already established ourselves as a major player in Canadian telecommunications – and we are super-excited about the future.”

The “Super Hero Kids” campaign will be multifaceted, deployed across all of Worldline’s products and services. Going forward, the “Super Hero Kids” campaign will be a major part of the company’s corporate and social responsibility programs including a number of charitable initiatives which will be announced in the coming weeks and months