Apr 26, 2013 (eMarketer)Cord-cutters on the rise, still a small share of population
Cord-cutting is coming to Canada—if slowly.
Media Technology Monitor reported that the share of the total population in Canada without a TV subscription service or off-air TV rose 1 percentage point in 2012 to 8%, after doubling in 2011 to 7%. That’s still a small share of the overall population, but it represents a growing number of residents who have decided they can still get all the TV programming they want without the subscription they don’t.
Media Technology Monitor noted that while these cord-cutters may be cancelling subscriptions (or, in the case of many younger residents, simply never setting cable service up when they set up house), they aren’t giving up TV content. They’re turning to the internet to stream shows to PCs, mobile devices and traditional television sets instead.
Cord-cutters are on the rise and TV providers clearly must address how they are going about their business.
@worldlinecanada I’d pay for cable if I could only pay for the stations I watch.50 bucks a month for 4 channels is insane.
— Ursinos (@Ursinos) April 28, 2013
In the mean time, having unlimited high speed Internet is more important than ever, and the best deal in the country can be found here.