Worldline is Hiring – Want to Help Spread the Word?

worldline_iconWe’re Growing, But We Want to Grow Faster!

As you probably already know, Worldline is providing a great service at a great price for a hundreds of thousands of Canadians each and every day. Since we’ve gone all social this year, we’re hearing from these folks on places like Facebook and Twitter, about how satisfied they are to have us as their Unlimited High Speed Internet and Digital Home Phone provider.

That kind of feedback has re-invigorated us to not just continue to grow, but to grow exponentially faster, because there are so many Canadians out there who are still getting gouged.

In other words, we’re on a mission – and we’re hoping some of you want to come along with us.

Pay It BackFirst, we have the “Pay it Back” program. Once you sign-up for our Home Phone & High Speed Internet Bundle you can start referring friends and family to this same service. You receive $5 off your monthly bill for a year or $60 for anyone signing up using your name.

That means sign-up 11 people and your bill becomes ZERO – ZIP – NADA.

Second, we’re introducing something new. Well, new for us anyway, because telecom companies like Bell, TELUS and Rogers have been doing it for years.

Join the “Convenience Crew”

If you are interested in getting more “hands-on” helping us spread the word, you can now make yourself some serious dough along the way.

We’re putting together a team of Worldline sales representatives we’re calling “The Convenience Crew” in a test region of Kitchener and Waterloo who are going to be going door-to-door signing up new Worldline customers.

Armed with all the tools they need; tablet computers, online ordering and on-site credit card readers, this group of highly motivated people will be hitting the road, letting the everyone in the area know that they don’t have to just take it anymore.

Canadians have options, and their best option in the Kitchener/Waterloo region is their own local Internet and phone company.

For each customer who signs up for one of our services, the crew member receives a very, very serious commission.

As a result Worldline gets a new customer. That new customers starts saving up to $600.00 on their telecom bills, and the crew member gets to put money in their pocket.

It’s win-win-win.

We’re certain that if we find the right people for this, this new program can take off, and we’ll institute it in communities across the country.

Do you want to help us spread the word about Worldline? Do you know someone who would be perfect for this?

Send résumés to the head of our HR department, Amanda Little, via email at

Can’t wait to have you come on board.

Rogers Reveals: Broadband Internet Prices to Increase, Unlimited Plans “Short-Sighted”

If you think that Rogers is going to cave in on their bandwidth caps, think again.

From Michael Geist:

On Wednesday’s quarterly call a Rogers company executives indicated that consumer broadband Internet prices – which the OECD recently reported were among the ten most expensive in the developed economy world – will continue to increase. Moreover, the company called unlimited bandwidth offers “short-sighted” and recent price increases just one step in the efforts to monetize broadband services.

Rob Bruce

Rob Bruce

Robert Bruce, President of the Communications Division, stated:

“The other important thing that I think we should say about Internet is, it is the key to the future of our business, hence, monetizing the increased bandwidth usage will rapidly become the future across all our businesses, whether it’s wireless or wireline. So there is — there are clearly some unlimited offers out there. We think they’re fairly short-sighted as Internet is the future of the business… “

“We have significantly enhanced the value of this product, and overtime, it is our plan to monetize it accordingly and the price increase that you would receive in the mail would’ve just been 1 step in that monetization that we think will continue as Internet becomes the backbone product in the home.”

The description of unlimited Internet plans as short-sighted are telling, since Rogers currently offers such a plan. Why is Rogers engaged in pricing its own executives describe as short-sighted? The Rogers offers was merely a response to a Bell offer. If the Bell offer disappears, so will the Rogers plan.

wl_save_internetWith limited competition, favourable pricing plans will come and go, with executives anxious to increase prices and implement usage caps. The only solution is sufficiently robust competition that all players are continually forced improve service and keep pricing in check in order to retain and attract customers.

Rogers recognizes how dependent the public has become on the Internet. While the company points to improvements in its services, the OECD data shows that most countries are continually improving their services, yet stronger competition dictates that prices do not necessarily follow. Canada already has some of the highest broadband prices in the world and, given the lack of competition, Rogers is telling the investor community it sees the potential for even higher prices and usage caps.

Google Chromecast TV streamer is a cordcutter’s dream


Having Unlimited High Speed Internet saves Canadians a ton of money already, but as technology is rapidly changing the way we get our content, in the very near future, unlimited data isn’t going to be a “nice to have.” It’s going to be a “must have.”

Oh, and that future? It’s pretty much now.


Google is taking another stab at being the centre of your living room, and this time they’ve opted for an affordable device called Chromecast.

Essentially Chromecast is a 2-inch HDMI dongle running a stripped down version of Google’s Chrome OS. A user plugs it into any HDMI-equipped television or monitor, connects it to their home Wireless network, and enjoys the ability to stream content like Netflix, YouTube, Google Play Music, or open Chrome tabs to their HDTV with the press of a button on their device.

The appeal should extend beyond the aggressive $35 price tag. At a press event earlier Wednesday hosted by Sundar Pichai, Google’s Senior Vice President of Android and Chrome Apps, the company emphasized the importance of not having to learn anything new. No additional menus, no unfamiliar user interfaces. Chromecast is controlled by software you already use on a daily basis.

To illustrate its functionality, imagine you’re lounging on the couch watching House of Cards via Netflix on your Nexus 7 – or any Android tablet or phone. Press the new “cast” button on Netflix, and the show gets “beamed” to your television, by signalling to the Chromecast to pull that content down from the Internet.

At that point, the device becomes a remote control, but also retains its full functionality. In other words, feel free to check your e-mail, join a Google Hangout, or jump on Twitter while enjoying the content on your TV.

wl_save_internetHere’s where Google made a wise decision: Chromecast is app-driven, not device-driven. This means it will work with your iPad, iPhone, Mac, all Android phones and tablets, even your desktop computer. Even more brilliant is that the play state of your content – whether it’s a simple MP3 or a rented movie – syncs across all these devices, allowing you to pick up and play where left off.

With a myriad of more expensive retail devices promising to turn your “dumb” TV into a Smart TV, as well as proprietary devices like the Roku Streaming Stick, Google has taken a different path by augmenting devices we already own, without playing favourites and without catering to one ecosystem over another. It even has baked-in support for multiple users.

Google also announced an SDK available for developers to add Chromecast support to existing apps. Like Chrome OS, the Chromecast will auto update ensuring those apps are supported as soon as the functionality is available.

It remains to be seen if consumers will latch on to Chromecast, but at $35 it borders on an impulse purchase – and 3 months of Netflix only sweetens the deal. It could even be disruptive to Microsoft, whose Xbox One is designed around uniting devices in your living room.

Chromecast is available now at the U.S. Google Play Store (No word on when Canadians will get a crack at it).

Big Telecom V.S. Canada — Who Will Win?

Usually we like to write our own posts on this subject, but the following is a masterpiece.

Big Telecom V.S. Canada — Who Will Win?

From the
David Christopher Communications Coordinator for

BigThreeBig Telecom is at it again – Telus is now actually threatening the government with legal action if they follow through on their commitment to stop the Big Three cell phone giants from taking over public spectrum assets that were set aside for new affordable telecom options for Canadians.

Telus reps are throwing a tantrum because they are afraid of losing the regulatory protections they’ve received in the past. We’ll see if the government gives in, but if they do it will be a complete about-face — the Conservative website currently boasts “We will not allow the big telecommunications companies to shut down competition by buying up undue amounts of wireless spectrum.”

Let’s not forget that this latest affront from Big Telecom on Canadians comes after we’ve just seen Telus and Bell introduce new two-year contracts with substantially higher monthly rates than before. It now looks like Rogers are following suit and increasing their monthly rates too.

These price-gouging hikes come despite the fact that Big Telecom is making huge profits off the backs of Canadians who already pay some of the highest prices in the industrialized world — as confirmed by a recent 320-page independent report — for some of the worst service.

The price hikes are further evidence that Big Telecom have embarked on a systematic campaign to undermine our widely welcomed new cell phone rules — rules that were shaped by thousands of Canadians who took part in CRTC consultations. Big Telecom’s multi-pronged campaign against Canadians includes:

Why these higher monthly rates? Big Telecom’s flimsy excuse is that this huge jump in monthly fees is because of our long overdue move to two-year contracts. What do the experts have to say about Big Telecom’s claims? Here’s what you need to know:

    • Telecom expert Professor Michael Geist examines Big Telecom’s argument in detail in this well-researched piece on his blog. Professor Geist concludes that “Without new competitors, the incumbent carriers will use this opportunity to increase monthly costs.” In other words, our higher monthly fees are the product not of shorter contracts, but of lack of independent choice in the marketplace — over 93% of the market is currently dominated by just three large, unaccountable conglomerates.
    • Expert analyst Peter Nowak points out that even Bring Your Own Device (BYOD) users will see their fees increase under Telus’ new fee structure — despite the fact that BYOD customers aren’t tied to a two or three year contract term. Big Telecom clearly doesn’t need any excuse to price-gouge Canadians — that’s why Canadian carriers make more money off of cell phone users than almost anywhere else in the industrialized world (fourth highest in the entire 34-country OECD).

Big Telecom also likes to use the excuse that our sky-high prices are the result of Canada’s large size. Our own Catherine Hart thoroughly debunks that argument, crunching the numbers to show that most Canadians live in a handful of cities – that’s why, according to Big Telecom’s own lobby group, Canada has just a quarter the number of wireless towers that the U.K. has – despite our being 40 times the size of the U.K.

Our high cell phone prices are acting as a real dead weight on our economy, stifling innovation and hampering job creation. Canada cannot afford to keep falling further and further behind our counterparts in the rest of the industrialized world.

It looks like it’s Big Telecom against price-gouged Canadiansinnovators, entrepreneurs and business, legal experts; and the list goes on. It’s Big Telecom against Canada – and I for one am betting on Canada to win like we have in the past.

The way ahead is clear – we need bold action to lower prices by opening up our networks to all Canadians and new service providers. This idea has worked successfully in the U.K., Australia, and New Zealand. Canadians have laid out a clear road map forward – send this road map to your M.P. and demand action – tell your M.P. that Canadians have put up with Big Telecom’s price-gouging and disrespectful customer service for long enough.

P.S. If you haven’t already, don’t forget to tell Canada’s new Industry Minister James Moore you expect him to rein in Big Telecom at:

For the full article, go here…


Taking on giants By Richard Branson

 – Jul 25, 2013

What does an upstart need to take on a giant and win? Nothing but bravery, good people and a great idea. If you have a brilliant team around you, are determined to make it work and develop a concept that will genuinely have a positive impact upon people’s lives, then nothing can stop you.

I loved Luke Johnson’s recent FT article about cutting titans down to size. He contested a Wall Street Journal piece suggesting that new entrepreneurs don’t have the animal spirit to succeed: “Ingenuity and ambition are all that the pioneer needs to take on established businesses.” He also questioned the assumption that large corporations make it tough for new companies to get a foothold.

Big, stale industries that are set in their ways are ripe for disruption. The well-known players will have got used to succeeding without reinventing or innovation. A superb new idea with superior customer service, marketed in a refreshing way, will be able to cut through the competition. As Luke puts it: “The tendency towards consolidation creates opportunities for innovative newcomers.”


Whatever the sector, there are opportunities just waiting to be seized. The established giants can’t stop you – in fact, the only one who can hold you back is yourself.

By . Founder of Virgin Group