Are you a Marketing Super Hero?

Are you a marketing super hero?

Are you a marketing super hero?

I wrote last week about how Worldline has gone from flying under the radar to aggressively going after new customers via a comprehensive marketing campaign – leading to record levels of new folks taking advantage of our services.

It’s been really fun, but we need help, big time.

What we need is help with figuring out how we can get even more people onboard.
We need a Marketing Analyst.
Here’s the job description: The Marketing Analyst collects and analyzes online and billing platform data to evaluate existing and potential product and service markets. He/she also identifies existing gaps and recommends solutions to improve product profitability along with offering guidance and counsel on appropriate use of the information to marketing in decision making and developing of long-term strategic plans.

  • Derive from Ad hoc analysis, through the querying of databases including Google Analytics and other online tools to answer questions from Marketing.
  • Provide analysis on the performance of Marketing campaigns.
  • Collaborate with Marketing and other key stakeholders for campaign design, planning and execution.
  • Provide support for post campaign data analysis and insights to help improve campaign results as well as marketing objectives for churn reduction and revenue stimulation.
  • Design and develop automated process for recurrent campaigns, reports and other related database support processes.
  • Work with IT on different Business Intelligence projects to improve data accessibility and quality.
  • Implement, track and continuously improve metrics and report automation to support multiple opportunities to reduce churn, generate revenue and sales.
  • Provide management with information on which to base decisions by analyzing the data, recognizing opportunities and recommending improvements.
  • Identify and monitor competitors and research market conditions or changes in the industry that may affect sales.

Desired Skills and Experience


  • Solid understanding of the Telecommunication industry
  • Strategic thinker and a self-starter
  • Working knowledge of Salesforce and Hubspot and or other customer nurturing programs
  • Working knowledge of Online marketing and or Social Marketing
  • Working knowledge of Customer Lifecycle Management from prospect to customer
  • Strong interpersonal, communication and presentation skills
  • Be a critical and creative thinker and have the ability to manage multiple projects concurrently.
  • Strong and proven analytical, problem solving and creative thinking skills Excellent PC Skills – advanced Excel and PowerPoint is required
  • Capable of working independently and as a key part of a team

About us:

We are one of Canada’s fastest growing telecommunications companies and one of Waterloo Region’s emerging start-up success stories! Our rapid success has been leveraged by a marriage of established legacy systems with emerging internet protocol based technologies. This success has translated into growth and many new career opportunities and therefore we are looking for talented people to join our team! We offer a high energy, professional yet casual work environment with the opportunity to make a difference every day. It’s an environment where everyone’s contribution is valued and rewarded. We take pride in our ability to have fun and celebrate our successes together. In return, we are looking for people who are creative and passionate about their work. Successful employees have an entrepreneurial spirit and a passion for technology. If we are describing you, then consider becoming a part of the Fibernetics team!
How to apply? Please submit your resume and cover letter by eMail:
(Be sure to quote the position in your subject line).

Worldline Sets a Record: A September to Remember…


Out with the old…

…and it ain’t even done yet.

Worldline has been going about its business quietly and steadily for a full decade now, providing the best telecom services possible for the fairest price, and over that time it has developed a very satisfied customer base.

However the key work in there is “quietly.” Relying on a non-traditional marketing strategy, the company has been experiencing steady consistent growth, but it was decided that in 2013, that was all going to change. For the first time on the company’s history, and actual marketing budget was created. Actual marketing dollars were set aside to help build the business, create awareness and develop the brand and a marketing team was built.


…in the the New

Over these past few months we’ve changed the logo and the look. We’ve introduced our Super Hero Kids, we’ve been holding contests, sponsoring sports franchises, putting up billboards, and put together a comprehensive social media presence.

It’s been a ton of work, but if you are going to try to compete with The Big Three, you can’t simply rely on providing a great service, you have to be prepared to shout out about it a little bit.

So we did, and here we are.

With a week to go in September, we’re having our best month ever with getting new customers on board.

By a lot.

From all over Canada, we’re signing up customers to our Home Phone and Long Distance Packages, our Unlimited Internet options and to our Unlimited High Speed Internet & Digital Home Phone Bundle, and the feedback has been both terrific and inspiring.

Saving money for people is one thing, saving them from the aggravation of having to deal with indifferent and sometimes brutal customer service, or being gouged by confusing  and ever changing contracts for a service that has become for most of us an absolute necessity, is another.

Worldline made a decision as a company in 2013 to aggressively enter the Canadian telecom marketplace for a whole bunch of reasons.

First, it’s just good business, which is good for us and especially great for our customers.

But second, and perhaps more importantly, we, as a company, were sick and tired of having so many Canadians getting ripped off, when they had a perfectly viable option in Worldline, that they simply didn’t know about.

Of course, we’re just getting started. What we’re seeing now is a direct result of the last few months work.

What we have planned for the future, and I do mean just around the corner…

…well, it’s going to be really something.

So stay tuned, and to all our new customers, welcome on board!


CTV Clip: Worldline’s John Stix reacts to Blackberry’s Downsizing

JSCTVBlackBerry shocked investors Friday afternoon as it warned of a second-quarter loss of almost $1-billion, largely related to a huge charge on unsold BB10 devices. It plans to slash 4,500 jobs, cut operating costs in half and retreat from much of the consumer market.

Beyond the ramifications for the company and the tech industry, there are also they local concerns. After the largest layoff announcement in Waterloo tech history, what’s next for all those Blackberry employees?

Worldline co-founder and CMO sees only opportunity:

Attention all Entrepreneurs: It’s Startup Weekend!


Last Year’s Winning Team with their Mentor (and our CMO) John Stix

Ever wondered what it takes to be an entrepreneur? The professional and personal challenges, the high and lows, the failures and the success?

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding start-ups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 400 past events in 100 countries around the world. From Mongolia to South Africa to London to Brazil, people around the globe are coming together for weekend long workshops to pitch ideas, form teams, and start companies.

How a Startup Weekend Works: anyone is welcome to pitch their start-up idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation.

The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.

Last year the winner of the first Startup Weekend Kitchener Waterloo was HomeFed who pitched a platform to connect travelers with home-cooked and authentic foods wherever they are, by matching them with enthusiastic local hosts who will cook for them.

Our Co-Founder and CMO John Stix worked all weekend long as a mentor to these young entrepreneurs, and helped with the business development and marketing plans for  the third and first place winning teams.

This weekend he’s at it again at the Communitech Hub.

Who will be Canada’s next hotshot entrepreneur?  If you want to see what it takes, you can follow online LIVE online here, and on Sunday night, watch the awards presentation.

(A good bet is, the teams that have the best shot will be sitting with John.)

Dawn Gamble on The Marilyn Denis Show – Friday @ 10am ET