Worldline is in the midst of some serious growth and we’d like to say it’s all due to this fantastic new marketing campaign, embracing social media, our Super Hero Kids, our overall advertising awesomeness and of course, this blog.
We’d like to say that, but we can’t.
In fact, while our new marketing initiatives are increasing our overall brand awareness, which is indeed translating into incrementally increased sales, the biggest driver of our continuing growth are our existing customers referring their friends and family to us.
It turns out that a bunch of our customers are a bunch of Sally Field’s, and they really really like us!
It varies from month to month, but in September of 2013, 30% of our new customers were “friends of our friends.”
That number amazed us.
As a service in a very competitive marketplace, it’s really great to garner that amount of faith from our customer base. After all, they wouldn’t recommend us to their friends and family if we sucked.
That said, a lot of it is due to our referral program we call Pay-It-Back. It allows our current Internet and Home Phone Bundle customers to save $5/month on their bill for every new Worldline Bundle customer they refer to us. If they refer eleven customers, they get their unlimited Internet and home phone for free.
Cool huh? The thing is, as successful as this program is, it’s a bit of a pain in the butt for our customers to manage as it’s totally hands on. The referring is completely up to them.
We’re changing that. Come next week we’re adding in some automation to the process to make it easier for our Bundle customers to help spread the word, plus some added bonuses for both the referring customer, and the new referred customer as well.
Look for Pay-It-Back 2.0 to roll out coming this Monday, January 20th. It’s gonna be great.