Worldline is in the midst of some serious growth and we’d like to say it’s all due to this fantastic new marketing campaign, embracing social media, our Super Hero Kids, our overall advertising awesomeness and of course, this blog.

We’d like to say that, but we can’t.

In fact, while our new marketing initiatives are increasing our overall brand awareness, which is indeed translating into incrementally increased sales, the biggest driver of our continuing growth are our existing customers referring their friends and family to us.

It turns out that a bunch of our customers are a bunch of Sally Field’s, and they really really like us!

It varies from month to month, but in September of 2013, 30% of our new customers were “friends of our friends.”

That number amazed us.

As a service in a very competitive marketplace, it’s really great to garner that amount of faith from our customer base. After all, they wouldn’t recommend us to their friends and family if we sucked.

That said, a lot of it is due to our referral program we call Pay-It-Back. It allows our current Internet and Home Phone Bundle customers to save $5/month on their bill for every new Worldline Bundle customer they refer to us. If they refer eleven customers, they get their unlimited Internet and home phone for free.

Cool huh? The thing is, as successful as this program is, it’s a bit of a pain in the butt for our customers to manage as it’s totally hands on. The referring is completely up to them.

We’re changing that. Come next week we’re adding in some automation to the process to make it easier for our Bundle customers to help spread the word, plus some added bonuses for both the referring customer, and the new referred customer as well.

Look for Pay-It-Back 2.0  to roll out coming this Monday, January 20th. It’s gonna be great.

We had a laugh with the You Pick Your Trip contest. We got to give away a great prize to a great guy. We got to donate some money to charity and overall the response was so terrific, we’re definitely going to hold more over the course of the year (Yeah!)

But before putting the first one to bed and wishing our winner Jalistair Declaro and his wife Anne, “Bon Voyage,” we really have to do something first.

We have to say “thank you” to a ton of folk who didn’t win.

Thousands entered from across Canada, and not surprisingly, most of those who did were our customers. Part of the entry form included a “Comments” section, which we added in for no particular reason really. It’s just something we do just in case someone has something to get off their chest.

There were a couple of minor technical issues, and a bunch of “Unless I Win, Don’t Call Me!,” messages but by far, the majority went something like this:

• Worldline is the best decision we ever made!!  The service has been unparalleled! If you were to open up a cellular service to Eastern Canada, we would be switching carriers (Currently we are with Telus).   Thank you.

Or this:

• Thanks a lot for providing a great service. I am so happy I found you guys as an alternative to the Big Telecom/ISP Giants. Your customer service is great! Hope I get lucky with this trip! *fingers crossed*

Or this:

• Thank you Worldline for giving me years of excellent service i would never switch to another provider we are 100 percent satisfied with your service. Merry Christmas from all of us to all of you. Thank you

Those are just a sample of the hundreds we received and I bundled them all up and sent them off to the entire Worldline staff as a New Year’s Eve present. They loved them.

Like any other service provider, the vast majority of feedback we receive from our customers happens when they’re not too happy, i.e. during a billing issue, or a problem with their service etc. They are understandably upset, because, really, who would want to be on the phone or online with us if they didn’t have to be? We understand that and try to make those inevitable calls as quick and painless as possible.

These messages were different however, as they were completely unsolicited and driven by no other motivation than saying “thanks.”

So cool.

We also heard from a bunch of entrants saying simply, “Wishing the best in 2014!”

Right back at you.

Jalistair, Anne and Co-Founder, Mike Brown (Courtesy Waterloo Record)

And speaking of which, 2014 is going to be a terrific year for our Worldline customers, (and not just because of the additional Your Pick Your Trip contests.)

Just next week we’re rolling out a new program we know our current bundle subscribers are going to love. (Stay tuned).

We will also be introducing brand new products and services throughout the year that are going to be nothing short of game changers.

Very exciting. We can’t wait to hear what you have to say at the end of this year.

Kitchener local gets to travel anywhere Sunwing Flies and Donates to Typhoon Haiyan Relief

CAMBRIDGE, ONTARIO–(Jan. 2, 2014) – Worldline, the region’s largest telecom provider and best value in Unlimited Internet, Home Phone and Long Distance services, announced today the winner of their month-long “You Pick Your Trip” contest . Out of thousands of entrants from across Canada, a random computer draw chose Kitchener’s own Jalistair Declaro, who entered on Worldline’s Facebook page.

When he signed up Jalistair indicated that he hoped that he would get to travel to the Philippines to assist in that country’s recovery from Typhoon Haiyan, however that is one of the few destinations Sunwing Vacations does not service. Not wanting to have their winner disappointed, Worldline added to the Grand Prize of the trip for two to anywhere Sunwing Vacations flies, by donating $500.00 to a charity of Jalistair’s choosing and provided him with $100.00 of free long distance to the Phillipines.

Upon being notified, Jalistair said, “Thank you for the wonderful gift for my family and for your charity donations!”

Worldline CMO and co-founder John Stix said, “We were thrilled that someone in our own community won, and very touched with Jalistair’s wish to visit the Philippines to help with the recovery from Typhoon Haiyan, however that wasn’t possible. So instead, we bumped up the Grand Prize so he can assist through charitable giving and free long-distance.”

“This was our first contest with Sunwing, and we couldn’t be happier with the results. Not only does Jalistair get to go on a first-class vacation for two to anywhere Sunwing flies, we also helped him with the recovery efforts from that devastating storm. We will be holding more You Pick Your Trip contests in 2014, and we hope they all turn out this way.”

Worldline waived all its long-distance fees for their customers who called the Philippines for the month of November after Haiyan hit, so Jalistair’s looking to help out really hit home.

Typhoon Haiyan: How you can help

About Worldline:
Worldline provides affordable home phone, unlimited high speed Internet and long distance services to hard working Canadians. One of the fastest growing telecommunications companies in Canada, Worldline is wholly owned and operated by Fibernetics Corp, a Competitive Local Exchange Carrier (CLEC) servicing over 300,000 Canadians coast-to-coast. Website: worldline.ca Twitter: @worldlinecanada

About Fibernetics:
Headquartered in Cambridge Ontario, Fibernetics is dedicated to changing the way people communicate by offering telco functionality and pricing that Canadians have never seen before. Fibernetics has its own national infrastructure that delivers a full range of voice and data services for residential customers through Worldline and business clients with their NEWT PBX and ANA solutions. Website: fibernetics.ca Twitter: @fibernetics

Media Inquiries:

Worldline
John Stix – CMO
519-489-6700
jstix@corp.fibernetics.ca

Worldline’s Pay-It-Back Referral Program Introduces Super Incentives for their Unlimited Internet & Home Phone Bundle Customers

CAMBRIDGE, ONTARIO–(01/20/14)- Worldline re-launched their Pay-It-Back referral program today with full automation and an additional bonus for their Unlimited Internet & Home Phone Bundle customers, providing them with $80.00 in annual credits for each successful bundle referral – plus a $25.00 instant bonus for the new customers.

Automation: Bundle customers are provided a personal Pay-It-Back Referral Link which they can email, or share on social channels with their friends and family, or they can use the Pay-It-Back Email Form and fill in up to ten email addresses.

Bonus: For each new referred customer, Worldline provides an instant signing bonus of $25 off the first bill. Each successful referral earns the referring bundle customer a one-time credit of $20.00, plus an additional $5.00/month off their bill for 12 consecutive months. That’s $80.00 in total credits for each and every successful referral.  This additional bonus is available for a limited time only, and ends February 28th, 2014.

“Our Pay-It-Back program has been an unqualified success. On a monthly basis, up to 30% of our new customers come from referrals, which is a testament to the quality of service we provide. After all, no one would refer friends or family to a bad product or service,” said John Stix – Worldline CMO.

“And now with our bonus offer and added automation, referring friends and family is the easiest it has even been.  A simple Pay-It-Back Referral Link that can be shared anywhere online makes it painless for our bundle customers to help spread the word about Worldline, and of course, save big on their monthly bills. It’s a win-win!”

The Worldline Pay-It-Back Referral Program Special runs until February 28th, 2014. Full program details are available at www.worldline.ca/programs/pay-it-back/

About Worldline:
Worldline provides affordable home phone, unlimited high speed Internet and long distance services to hard working Canadians. One of the fastest growing telecommunications companies in Canada, Worldline is wholly owned and operated by Fibernetics Corp, a Competitive Local Exchange Carrier (CLEC) servicing over 300,000 Canadians coast-to-coast.  Website: worldline.ca Twitter: @worldlinecanada

About Fibernetics:
Headquartered in Cambridge Ontario, Fibernetics is dedicated to changing the way people communicate by offering telco functionality and pricing that Canadians have never seen before. Fibernetics has its own national infrastructure that delivers a full range of voice and data services for residential customers through Worldline and business clients with their NEWT PBX and ANA solutions. Website: fibernetics.ca Twitter: @fibernetics

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Media Inquires:
John Stix – CMO
Worldline
519-489-6700
jstix@corp.fibernetics.ca