Do you know the No.1 reason why Canadians are sticking with telecom companies like Rogers and Bell, despite knowing they are getting gouged for their Internet and home phone?
Because they don’t think they can switch.
Honest. That’s No.1. The Big Three’s near monopoly is so complete that Canadians coast-to-coast believe they have no where else to turn when it comes to their voice and data. The think they just have to take it- and that’s why if you ask a typical Canadian “which company do you hate the most?”, they’ll most likely answer Bell, Rogers or Telus.
That’s why we’re introducing the Yes You Can! campaign to let as many fine folks as possible know that they do have another place to go, and one that can save them hundreds of dollars a year.
Here’s a quick case study. A Worldline customer in Cambridge, (which is also where our head office is located), was with Rogers for years and years. His monthly bill, which included Internet, home phone, cable TV and two mobile phones averaged more than $500/month. $6000 a year to Rogers? Yikes!
$60/month of that was from his home phone. Internet, because he was a big data guy and Rogers had his data capped at 60 GB/month, averaged about $100/month.
He found out about Worldline just this week after seeing one of our ads on a local bus. He called us up switched to our Unlimited Highspeed Internet and Home Phone Cable Bundle for $54.95/month. He now has unlimited data, (at a faster speed than he was getting with Rogers) a fully featured phone and free Canadian long distance. And just by switching to us, he’s saving more than $1200/year.
It’s kind of embarrassing really as this guy lives in Cambridge and hadn’t heard of us, the regions biggest voice and data service provider, but that’s the reality we face.
People have no idea they have options – like Worldline. So look for our new ads and make sure you help spread the word to your friends and family, because we’ve got to get the word out that they can switch. Tell them, “yes you can.”