This should come as no surprise: Canadians are pretty much near or at the top of the list when it comes to their telecom expenses.
According to a report issued Monday by the Public Interest Advocacy Centre (PIAC), an Ottawa-based consumer advocacy group, Canadians are spending between $100 and $212 a month per household on communications services.
What do those numbers mean exactly? It means Canadian Internet and Phone providers, compared to other country’s providers, are taking advantage of their customers. What’s worse, as Canadians increasingly consider their communications services not just a luxury, but rather a necessity, the poorest are taking the biggest hit.
Low-income households account for between 8 and 15 per cent of the population and an average of 7.6 per cent of their total annual expenditures is going to communications.
That exceeds what they are spending on other necessities like clothing, health-care and education. As a result, they are making cuts in other areas, such as food.
“They are making cuts in other areas, such as food”
This is upsetting to say the least. It’s also frustrating because most of these people don’t know that have an opportunity to save a serious amount on their telecom expenses, simply by changing providers.
Big Telco have a near monopoly on the marketplace due to their aggressive marketing campaigns. They are everywhere, and as a result of this carpet-bombing strategy their captive marketplace is repeatedly told, “you have no place else to go.”
Fortunately, due an improved educated consumer class, increasingly this messaging is falling on deaf ears as smaller ISP’s, like Worldline, are encroaching on their market share.
John Stix, the president of Fibernetics, Worldline’s parent company said,
“There is a clear market trend that we have noticed over the past two years. Our customer base has dramatically increased and that is a simple result of letting more Canadians know, when it comes to Big Telco, they don’t have to take it anymore.”
“Providing a fairly priced, high-quality service is all that Canadians are asking for. Ours is a simple business model: Be nice, be fair, be open and honest and new customers will come. Then, once they are onboard provide awesome customer care to ensure they stay with us forever.”
PIAC suggests that the government and regulatory decision-makers should get involved, and they lay out a five point regulatory program that would change the course of Canadian telecom. Interesting suggestions, however they would take years to implement.
In the interim there is a more market-driven solution, and that is allowing Worldline and other companies like it into more markets and to allow them to let even more Canadians know just how much they can save, simply by changing providers.
Read the whole report here, however if you are looking for a quicker solution to your high telecom bills, give Worldline a call at 1-855-299-0025, or check out what Worldline services you qualify for and see just how much you can save.
There are options out there and it’s great more Canadians than ever are finding them, but clearly more need to be aware that they can switch and save.