I wrote last week about how Worldline has gone from flying under the radar to aggressively going after new customers via a comprehensive marketing campaign – leading to record levels of new folks taking advantage of our services.

It’s been really fun, but we need help, big time.

What we need is help with figuring out how we can get even more people onboard.

We need a Marketing Analyst.

Here’s the job description: The Marketing Analyst collects and analyzes online and billing platform data to evaluate existing and potential product and service markets. He/she also identifies existing gaps and recommends solutions to improve product profitability along with offering guidance and counsel on appropriate use of the information to marketing in decision making and developing of long-term strategic plans.

Responsibilities:

• Derive from Ad hoc analysis, through the querying of databases including Google Analytics and other online tools to answer questions from Marketing.
• Provide analysis on the performance of Marketing campaigns.
• Collaborate with Marketing and other key stakeholders for campaign design, planning and execution.
• Provide support for post campaign data analysis and insights to help improve campaign results as well as marketing objectives for churn reduction and revenue stimulation.
• Design and develop automated process for recurrent campaigns, reports and other related database support processes.
• Work with IT on different Business Intelligence projects to improve data accessibility and quality.
• Implement, track and continuously improve metrics and report automation to support multiple opportunities to reduce churn, generate revenue and sales.
• Provide management with information on which to base decisions by analyzing the data, recognizing opportunities and recommending improvements.
• Identify and monitor competitors and research market conditions or changes in the industry that may affect sales.

Qualifications:

• Solid understanding of the Telecommunication industry
• Strategic thinker and a self-starter
• Working knowledge of Salesforce and Hubspot and or other customer nurturing programs
• Working knowledge of Online marketing and or Social Marketing
• Working knowledge of Customer Lifecycle Management from prospect to customer
• Strong interpersonal, communication and presentation skills
• Be a critical and creative thinker and have the ability to manage multiple projects concurrently.
• Strong and proven analytical, problem solving and creative thinking skills Excellent PC Skills – advanced Excel and PowerPoint is required
• Capable of working independently and as a key part of a team

We are one of Canada’s fastest growing telecommunications companies and one of Waterloo Region’s emerging start-up success stories! Our rapid success has been leveraged by a marriage of established legacy systems with emerging internet protocol based technologies. This success has translated into growth and many new career opportunities and therefore we are looking for talented people to join our team! We offer a high energy, professional yet casual work environment with the opportunity to make a difference every day. It’s an environment where everyone’s contribution is valued and rewarded. We take pride in our ability to have fun and celebrate our successes together. In return, we are looking for people who are creative and passionate about their work. Successful employees have an entrepreneurial spirit and a passion for technology. If we are describing you, then consider becoming a part of the Fibernetics team!

How to apply? Please submit your resume and cover letter by eMail: careers@fibernetics.ca
(Be sure to quote the position in your subject line).