We introduced “I’m in!”, our new cultural initiative, last month because we wanted to define exactly what we as a company are all about: providing awesome service at a fair price – like say, our Unlimited High Speed Internet starting at just $29.95/month – and treating our customers exactly how we want to be treated ourselves.

For us to go from a pretty great to a totally great company we need to collectively bump it up a notch. That’s what being “In” is all about. Working together to improve our customers’ experience each and every day to the point where Canadians will look nowhere else for their telecom services.

What we didn’t realize was the Worldline, NEWT and Fibernetics folks weren’t the only ones looking to be “In”…

Like this nice lady named Roxanne who commented on the “I’m In” blog post:

Submitted on 2014/07/08 at 2:21 pm

hi! I have been researching isp and voip companies since buying and learning how to use my first pc. As an “old schooler” with a 12yr old it has been quite the journey!

My son has been frustrated by my digging around websites, but how else to find out if your hard earned dollars are going to a company you respect? I am so disappointed in BELL, I joined up with a lovely offer 3yrs ago (about $45.00/mo.) and it has been a nightmare ever since. My contract expires July 31,2014, and that bill will be about $173.00!

Plus, I have to give 30 days notice-just so they can get their final bite of me I guess, and it will have gone up again in price, I am sure….So I was THRILLED to find your site and your blog and wish you all the best as you and your staff continue to bring HAPPINESS to your customers, and ultimately, it would be awesome, to the WHOLE WORLD! Well, we can all dream, right?

As soon as I can figure out how to best escape BELL’S CASHSUCKING EMBRACE, I am switching over to WORLDLINE for internet service, and kicking BELL’S T.V . , Telephone and Internet TO THE CURB!!….Wait up, Worldline, I’m on my way!!!…

So cool. And can I just say that “BELL’S CASHSUCKING EMBRACE” would be an excellent band name. Thanks Roxanne. We’ll hook you up.