{"id":1039,"date":"2013-07-25T09:00:33","date_gmt":"2013-07-25T13:00:33","guid":{"rendered":"http:\/\/www.worldline.ca\/blog\/?p=1039"},"modified":"2013-08-30T15:30:59","modified_gmt":"2013-08-30T19:30:59","slug":"taking-on-giants-by-richard-branson","status":"publish","type":"post","link":"https:\/\/www.worldline.ca\/blog\/taking-on-giants-by-richard-branson\/","title":{"rendered":"Taking on giants By Richard Branson"},"content":{"rendered":"


\nBy\u00a0<\/span>Richard Branson<\/a>\u00a0–\u00a0<\/span>Jul 25, 2013<\/p>\n

\"Richard<\/div>\n
\n

What does an upstart need to take on a giant and win? Nothing but bravery, good people and a great idea. If you have a brilliant team around you, are determined to make it work and develop a concept that will genuinely have a positive impact upon people\u2019s lives, then nothing can stop you.<\/p>\n

I loved\u00a0Luke Johnson\u2019s recent FT article<\/a>\u00a0about cutting titans down to size. He contested a Wall Street Journal piece suggesting that new entrepreneurs don\u2019t have the animal spirit to succeed: \u201cIngenuity and ambition are all that the pioneer needs to take on established businesses.\u201d He also questioned the assumption that large corporations make it tough for new companies to get a foothold.<\/p>\n

Big, stale industries that are set in their ways are ripe for disruption. The well-known players will have got used to succeeding without reinventing or innovation. A superb new idea with superior customer service, marketed in a refreshing way, will be able to cut through the competition. As Luke puts it: \u201cThe tendency towards consolidation creates opportunities for innovative newcomers.\u201d<\/p>\n

 <\/p>\n

Whatever the sector, there are opportunities just waiting to be seized. The established giants can\u2019t stop you \u2013 in fact, the only one who can hold you back is yourself.<\/p>\n

By\u00a0Richard Branson<\/a><\/strong>. Founder of Virgin Group<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

By\u00a0Richard Branson\u00a0–\u00a0Jul 25, 2013 What does an upstart need to take on a giant and win? Nothing but bravery, good people and a great idea. If you have a brilliant team around you, are determined to make it work and … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1039","post","type-post","status-publish","format-standard","hentry","category-worldline"],"yoast_head":"\nTaking on giants By Richard Branson - Worldline Canada<\/title>\n<meta name=\"description\" content=\""The established giants can\u2019t stop you \u2013 in fact, the only one who can hold you back is yourself." - Richard Branson\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldline.ca\/blog\/taking-on-giants-by-richard-branson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taking on giants By Richard Branson - 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