{"id":2625,"date":"2015-04-14T16:47:17","date_gmt":"2015-04-14T20:47:17","guid":{"rendered":"http:\/\/www.worldline.ca\/blog\/?p=2625"},"modified":"2015-04-14T16:49:06","modified_gmt":"2015-04-14T20:49:06","slug":"cable-cutting-rate-to-jump-dramatically-in-2015","status":"publish","type":"post","link":"https:\/\/www.worldline.ca\/blog\/cable-cutting-rate-to-jump-dramatically-in-2015\/","title":{"rendered":"Cable cutting rate to jump dramatically in 2015"},"content":{"rendered":"

\"Micro-Tip-Scissors-No.-51_product_main\"It’s a shocking report. For decades\u00a0the growth in TV subscriptions in Canada had been increasing year over year.<\/p>\n

The resulting subscription base changed the telecom industry in a\u00a0dramatic way as the major ISP’s started gobbling up TV networks for their content to maximise profits.<\/p>\n

Now, with the onset of over-the-top services like Netflix, the entire industry is being shaken to its foundations.<\/p>\n

Canadians are dumping their TV services at an ever increasing rate. What was once a trickle is now a veritable Niagara Falls with TV subscriptions across the country, for the first time ever, dropping, but fast.<\/p>\n

Here’s an excerpt from\u00a0a\u00a0Canadian Press story by David Friend:<\/p>\n

More Canadians scrapping cable packages or never signing up: report<\/h2>\n

TORONTO – More Canadians are choosing to cancel their cable TV and satellite packages and a new report suggests there’s no sign of the migration slowing down.<\/p>\n

The Convergence Consulting Group says about 95,000 fewer households had a cable TV or satellite subscription at the end of 2014, compared with 2013, as the number of viewers who have decided to forgo traditional TV services grew sharply.<\/p>\n

By those estimates, more than 21 per cent of Canadian households or 3.09 million homes did not have a cable TV or satellite TV subscription at the end of last year.<\/p>\n

\n

“These are very strong drops in TV,” said Brahm Eiley, president of Convergence Consulting, a Toronto-based firm that collects extensive data on the North American cable and phone industries.<\/p>\n

“It’s a very big deal in Canada. Everybody talked about this before, but if you go back a couple years … we had been adding TV subscribers.”<\/p>\n<\/blockquote>\n

Growth in the Canadian TV market was steady from 2007 to 2011, with annual subscriber additions averaging about 220,000 households, Eiley said.<\/p>\n

But in 2013, a change in direction started to emerge, with the number of TV subscriptions falling by 13,000.<\/p>\n

This year, Eiley expects the industry will lose another 97,000, as the shift away from paying for traditional TV services continues at a stronger clip.<\/p>\n

From continuous growth of subscribers, to a slight drop off, and now to a cascade. the downward trend is remarkable in just a few short years. Of course it will only increase as more “over-the-top” services come online. HBO and CBS are already available as a subscription option on the States, and it’s only a matter of time until they become available here.<\/p>\n

\"WorldlineOf course this change in the way Canadians get their entertainment content is another way for Big Telco to make money. Adding in data caps allows them to make up\u00a0revenue that they\u00a0lost from cancelled or slimmed down TV subscriptions.<\/p>\n

That’s why having Unlimited Internet<\/strong><\/a> is so important now. If you don’t have it, you are probably paying what you used to before cutting that cable.<\/p>\n

We’ve been tracking this trend at Worldline for the past three years. As a result of this market demand, we are focusing on providing an\u00a0optimized service for this increasingly important demographic; those who simply had enough with Big Telco and want fairly priced high speed and unlimited Internet.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

It’s a shocking report. For decades\u00a0the growth in TV subscriptions in Canada had been increasing year over year. The resulting subscription base changed the telecom industry in a\u00a0dramatic way as the major ISP’s started gobbling up TV networks for their … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2625","post","type-post","status-publish","format-standard","hentry","category-worldline"],"yoast_head":"\nCable cutting rate to jump dramatically in 2015 - Worldline Canada<\/title>\n<meta name=\"description\" content=\"With the rapid increase in cable cutters, now it's more important than ever for them to understand why they need Unlimited Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldline.ca\/blog\/cable-cutting-rate-to-jump-dramatically-in-2015\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cable cutting rate to jump dramatically in 2015 - 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