Netflix CEO Reed Hastings can’t understand why Canada’s broadband cap limits remain the lowest in the developed world.

We can’t understand it either.

Listening to our customers when they are signing up for Worldline’s unlimited broadband Internet, they aren’t happy about caps on their old service.

Not happy at all.

Almost invariably they’ll say something like, “I just want to make sure. You guys don’t cap right? Seriously. No cap?”

Seriously. No cap. Which means video streaming over the Internet, regardless of how much you watch, won’t cost you extra at the end of the month. It also means you can ramp up the Netflix video quality to its highest setting.

According to a report just released by the Canadian Internet Registration Authority, (CIRA), Canada is the No.1 nation in the world when it comes to watching video online, yet major Internet Service Providers (ISPs) like Rogers, Bell and Telus all just jacked up their broadband rates and are penalizing their customers in what can only be described as a blatant cash grab.

It’s not going unnoticed.

In an interview with the CBC at last month’s Consumer Electronic Show, Netflix spokesman Joris Evers said that Canadians would like to be able to use the service fully and as much as they want.

“We would love for Canadians to be unshackled of their bandwidth caps and stream as much as they want and have unlimited internet access,” he said. “Netflix is a killer app for broadband and because people want it, ISPs will sell larger packages to people and faster speeds. We drive a lot of demand for ISPs and we think they like that.”

Worldline like’s that.

The Canadian Radio-television and Telecommunications Commission last year estimated that about 10 per cent of adults subscribed to the service since its launch in 2010. Analysts believe that number is actually double.

And all of those millions of Canadians are probably pissed off at their ISPs.

If only they knew they had an alternative….