Sam Pajpani is the director of marketing for us here at Worldline and the company is very lucky to have him.
In telecommunications for years, Sam has worked at all the big players like Rogers, Sprint, and the granddaddy of us all, Bell, before coming on board here.
Over that time he has run probably a couple hundred new product launches in his career, so you’d think he would have seen it all by now.
Nope. At the beginning of this month Worldline did something that he’d never experienced before.
See, we dropped the price of our Digital Home Phone package from the already low $12.95/month to just $9.95/month – the lowest price in the entire country.
Everyone in marketing was pretty thrilled about the price point to say the least. $9.95? What an easy number to bring to market! Then someone brought up the point, “What about our existing customers?”
Simple, The customer service team called up each and every one of them to let them know that we were dropping their rates.
His reaction? “No company does this. Nobody.”
Those companies he used to work for? He told us not in a million years would they do something like that. Once someone has signed up with one of those guys, they sign a contract locking them in for the entire term. There are no price cuts. There are no deals.
The only time a customer might be able to get a deal is when they are nearing the end of their contract and they threaten to drop their provider.
We hear this all the time from new customers. When they dropped their service and came over to us, the first thing their old service provider does is to get in touch and, out of nowhere, offer them the same rate that we charge.
Not before. Only upon threat of leaving does a customer deserve a break.
Not so at Worldline.
Sam and the rest of us are committed to providing the best service and value possible for our customers.
We’ll even call you up to let you know all about it.
Its a great company with great pricing, better than any other out there. Service is awesome and when ever any issues arrise, they are always dealt with right away, no waiting. I have recommended it to many people out there…..wouldnt go back to Rogers or Bell if you paid me to!!
I just switched to worldline and I can’t believe the costumer service I have received in making sure everything is working right. I have internet and phone, and was having problems, and your people helped me until it was resolved, even calling me in the morning to let me know that the trouble had been fixed. I am very impressed, I used to be a Rogers costumers, and I can tell you when there is a problem, they just don’t care. I’m glad I found you. 🙂
There are plenty of services that offer better services and prices that are cheaper (just go and check for yourself @gonevoip.ca). What’s the point of this self adulation?
We would disagree with you on both better and cheaper, but you’re welcome to use those services if they are right for you. 300,000 Canadians would tend to disagree with you as well as Worldline is their telco service of choice, with more signing up everyday.
The bottom line is this: Worldline’s pricing structure for home phone and Internet is already the lowest in the country, and we are combining that with a customer service centered strategy, that focuses on our most valuable assets, the people who use our services.