Although Fibernetics and Worldline have nearly 200 employees spread around the world and 300,000 customers nation wide, we are still considered a small company. And in the world of telecommunications, this even more so because compared to the “incumbents,” we’re basically a bee-bee in a boxcar.

So how do we go head-to-head against those gigantors in this over-saturated marketplace – especially when the two biggest of the bigs have the Maple Leafs and the Blue Jays blowing their horn?

Now that is a tough one.

Worldline provides the same quality home phone and Internet services as both Bell and Rogers do; we just do it way cheaper because we can. It’s simple really. Our overhead, compared to theirs, is basically non-existent. We can make a nice profit and pass the savings off to our customers.

We don’t have a hockey team, or a soccer team, or a football team, or a stadium, or an NHL arena, or a baseball team, or TSN, or Sportsnet, or… you name it, they’ve got it.

All of that gives them massive awareness therefore massive market share, but also massive revenue requirements, and therefore expensive services.

This nearly universal market saturation results in the vast majority of folks out there not even knowing they have options when it comes to their home phone or Internet services.

It’s either Bell or Rogers – with the deciding factor usually being who they hate less.*

This is the place Worldline finds itself: equal in service, lower in price, yet comparatively speaking, virtually unknown.

We’re not one of the big boys (yet).

And for folks who want a quality product at a sane price, that’s a good thing.

Now we just have to let them know about it.

*Me? I could never ever go with Bell. They laid me off when I worked at TSN after acquiring the Maple Leafs 10-years ago this month. (Not that I’m still bitter or anything.)