That’s the question every company has to ask itself when they get into the microblogging thing. It breaks down like this:

“Why are we doing this?”

“What is the benefit?”

“Why would our customers follow us?”

“Who is going to be doing the Tweeting?”

“Do we have to pay them? (Which invariably followed by, “We have to pay them how much?”)

And of course, “Will it make us money?”

The thing is, these days, if a company is not on Twitter they are making a huge mistake.

And if customers aren’t following the companies that provide them with services, so are they.

Twitter is a revolution because there is no single better way to communicate with a company you are doing business with, or are thinking about doing business with, and get your voice heard immediately, than through Twitter.

None.

That’s because of two very powerful things:

It’s everywhere, and anybody can see it.

If you post on a corporate twitter feed, everybody gets to see what’s on your mind and guess what? Your problem is going to be dealt with as soon as humanly possible.

Because if it’s not, well, folks will tweet about it, and that’s generally bad.

For companies the exact opposite is true. If an organization come across a tweet from a customer with an issue, then resolves it, and then tweets about it; that’s called excellent customer service and that makes everybody look great.

This instant level of communication has never been around before. It’s transformed the relationship between company and client from a private matter to a public issue.

In other words, people suddenly have the power.

So, if you have one of our Worldline services, follow us @WorldlineCanada, and here’s what you’ll see on our feed:

• Service upgrades
• Scheduled maintenance
• Special promotions
• New product launches

…and finally, because all of that stuff is rather rare and a twitter feed always to be fed daily, (at least):

• Tips on how to save you money

That’s what Worldline is here for: To save Canadians money, because they have been paying way too much for their Internet and Home Phone.

I read that on Twitter.