Rick Aiton runs a new business in Southern Ontario called Wild Thyme Catering. An award winning chef, Rick has a young family and grew weary of restaurant hours so he started taking his cooking to people directly. As start-ups usually do, things started off slow, but with talent, time and effort Rick has grown it into a success to the point where he’s starting another venture called justsandwiches.

Like every small business guy, Rick is always concerned about overhead costs, insisting on four things: quality, reliability, service and reasonable price.

Downtime costs him, and unexpected added expenses drive him crazy.

That’s where his son Max comes in. Max is basically your regular teenage kid. Immersed in the  Internet, he’s studying IT security at college while still living at home.

Which means Max is downloading.

A lot.

For the past few months, due to his Internet service provider changing its downloading policy Rick was being charged on download overages to the tune of $200/month.

To say the least, Rick was not pleased.

He complained, but his provider refused to do anything about it, so Rick went shopping and found Worldline. Using the Online Service Ability Check, he discovered that his house qualified for Unlimited High Speed Internet DSL 15Mbps, for $39.95/month, which was $20/month less expensive and more importantly for Rick’s sanity, (and Max’s life), there was no data limit cap.

Changing providers to Worldline saved Rick $2544/year, or rather, saved Max that much because Rick’s not stupid.

He was making the kid pay the overages.

This is just another example of a Canadian not taking it anymore. He realized he was being stiffed, and instead of simply taking it, he took action.

Welcome to Worldline Rick. Oh and Max? Regarding your downloading?

Knock yourself out.