Brian Solis – He sees the future and it’s here and it’s you
Brian Solis is to business and marketing what Steve Jobs was to computing and cell phones. Solis sees the future, and according to him, the future is all about you, the “consumer.”
Oh, and the future is now by the way.
Never before had the customer of a product or a consumer of a service had so much power.
He posted an article today about changes that we here at Worldline have known for a number of years now; that our customers have learned all about our Digital Home Phone and Unlimited High Speed Internet before they sign up with us. They have educated themselves to make an informed purchasing decision.
He writes:
“How (are today’s consumers) different from the consumers whom you’ve known over the years? For starters, they’re connected. Yes, they’re on Facebook and Twitter. But, it’s more than that. Smart phones, tablets, ultraportable laptops, and whatever’s next . . . technology is becoming an extension of humanity.”
“This is the dawn of Generation C, where “C” represents a connected society based on interests and behavior. Gen C is not an age group — it is a way of life.”
“Gen C’ers are not bound by age; they’re not defined by income, ethnicity, or education, either. These consumers do not surf the web like other customers. They live and breathe in social networks and use mobile devices as their windows to the world. They don’t learn or make decisions like their traditional counterparts. Gen C lives the digital lifestyle and unites demographics around interests and behavior.”
“To Gen C, experience is everything. What they feel about your products and services now and over time is shared through these connected networks. They know that other Gen C’ers rely on their shared experiences to find resolution.”
These “Gen C’ers” don’t take the company’s word for anything. They trust what their family, friends and associates have to say more, and rightly so.
Unlike in the past when you just had to take it, all the power has shifted to you. Businesses can no longer take you for granted. Just the opposite in fact because an informed customer, and the power of word-of-mouth makes them the best advocate a product or service can have.
Since you are a Worldline customer, you already know this of course. You have taken a stand against being overcharged for your home phone, or having your Internet capped arbitrarily as a pure cash grab.
You didn’t just take it, because you realized, you didn’t have to.
Oh, and if you’re not a Worldline customer, what are you waiting for exactly?
You have the power. Use it.