When it comes to Alzheimer’s Disease, every little bit helps

Forget Me NowMost likely you have somehow been touched by Alzheimer’s disease. Either someone in your family, or someone you know has fallen victim to this debilitating condition that impacts so many. Thirteen percent of people 65 and older have the disease, and nearly half of those who are 85 and older.

But Alzheimer’s is not just a disease of old age. Up to 5 percent of people with the disease have early onset Alzheimer’s (also known as younger-onset), which often appears when someone is in their 40s or 50s.

Although current Alzheimer’s treatments cannot stop Alzheimer’s from progressing, they can temporarily slow the worsening of dementia symptoms and improve quality of life. There is a worldwide effort under way to find better ways to treat the disease, delay its onset, and prevent it from developing, and one of the keys to all of this is early detection.

So today is a very important day in the battle against the disease because of a discovery of what could be an Alzheimer’s Test:

British researchers have developed a simple blood test to identify “markers” of Alzheimer’s disease that could mean earlier detection and more effective treatment for the millions diagnosed each year.

The test detects proteins in the blood that have been strongly linked with the degenerative disease, such as amyloid and APOE. Most notably, researchers say, proteins related to inflammation seem to be suggestive of the disease and have added to the promise of the test.

“Our findings are exciting because they show that it is technically possible to distinguish between healthy people and those with Alzheimer’s using a blood test. As blood tests are a fast and easy way of aiding diagnosis, we are really encouraged by these findings and the potential they hold for the future,” Kevin Morgan, a professor at University of Nottingham involved in the study, told the BBC.

“The way we see it working is you can test people and it will tell them if they have the all-clear, or if they are medium- or high-risk. If they are medium-risk, they can be monitored closely and high-risk patients can be referred to a specialist for more in-depth testing,” he said.

The research continues around the world, and anything we can do, however small, will help. That’s why this Thursday Worldline is holding a Bingo game for an hour over lunch in our staff cafeteria to support the Alzheimer’s Society. The staff can buy the game cards for a couple of bucks a piece and we chould raise a couple of hundred dollars or so, all while having fun.

You could do the same by downloading a free Bingo Card generator and corralling your work friends together for a a quick game or two, or make it a regularly scheduled event.

The Fun BunchAt Worldline we have a committee who organizes events such as these called The Fun Bunch.

The company’s social committee, they plan, provide, and implement events for Worldine and Fibernetics (Worldline’s parent company) employees throughout the year providing the opportunity to raise some money for good causes like the Alzheimer’s Society, but also for the chance for co-workers to meet with and enjoy each others company in a less formal setting than in an office or boardroom.

It’s great for the employees, great for the company, and great for fabulous causes like finding a cure for Alzheimer’s, which can’t come a day too soon.

If we had a slogan, what would it be?

You know those cute little catchphrases that, when you hear them, you instantly associate it with a company or a brand? The motto. The jingle. The mantra.

How many of these ring a bell?

      • I’m lovin’ it.
      • Zoom Zoom
      • Just Do It
      • Eat fresh
      • Because I’m Worth It
      • There is No Substitute
      • You Can Do it. We can help.

McDonalds, Mazda, Nike, Subway, L’Oreal, Porshe and Home Depot are all these huge  international behemoths, and we’re not one of those (yet), but if we’re going to get there one day, one of the first things we need is a guldurned catchphrase!

We’ve been tossing them around for a while now focusing on our “us, not them” sensibility. As in, we’re a small(ish) company that can cater to the needs of our customers on a personal level because to us, they are people, not just some number on a balance sheet somewhere.

Fibernetics Shinny Rink

The Worldline pond. Hockey anyone?

Or we thought we could go with our overarching Canadian-ness, and play that up huge. But, as Canadian as we are, (what other company do you know that has a shinny rink right beside there head office?), so is our competition.

Sure, Rogers may he floating $1-billion bond issues to US investors, or Bell Canada has a substantial U.S. ownership, and we are 100% Canadian owned, but they are still Canadian, at least technically.

No, we have to go with something else; something that says what we do, who we are, and how we’re different.

First off, we’re a phone company and an Internet Service Provider. That said, the future is pointing less and less towards the phone part, and more and more towards the Internet. The future will be all about data, so that has to be central to the messaging.

Then there is the core philosophy of the co-founders of “Positive Disruption”. As we’ve been saying since we started blabbing about ourselves, Canadians are being overcharged for their data, and therefore the company, whenever possible, would price products in such a way as to snap the competition out of their gouging ways – see March Madness for example.

Then there is their focus on the “free”, the business model that got them to where they are now. The idea that, whenever it’s possible, provide our people something in their service that they would pay for elsewhere as a “thank you.” Thanks for sticking with us.

Boiled down, it comes down to this. What makes us different when it comes to providing home phone and data in the residential world is, we don’t charge for long distance on our Digital Home Phone or have a limit on monthly downloads with our High Speed Internet, as in no caps. We don’t force our customers into sticking with us by a gimmicky contract that could end up costing them huge in the end, so no contracts. And finally, we’re deadly serious about becoming a major player in the Canadian marketplace utilizing these core business philosophies and practices. We’re not kidding.

So there is it:

No caps – No contracts – No kidding

That’s Worldline.

Now, all we have to do is get the bosses to agree with it and then we’ve really got something!

If you have any ideas – post them in the comments.

Getting to Know Us

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Some of the Cambridge head office staff

We started this blog and a bunch of other online communication channels like Twitter and Facebook a little over a month ago now, and ever since we’ve welcomed a tremendous increase in engagement from our customers.

They are asking us questions about promotions like March Madness, clarifying terms of service, letting us know about some of the issues they are having, and even just saying “hi.”

It’s been very cool so far. But it shouldn’t be unexpected, because prior to this, pretty much the only avenue of communication open to our customers was giving us a call on the phone.

I don’t know about you, but I’ll do pretty much anything to avoid calling up a service provider and talking on the phone, and it’s not just about the insipid hold music either, (Spanish Eyes? Seriously?).

No, it’s about something else entirely. Regardless of how well-trained or how personable the person is on the end of the line with you is, in the end the process is just simply annoying.

We try our best to give the customers the best service experience we can. We train our people relentlessly. We audit their performance on calls, we even listen in on them as often as we can to ensure they are doing what we expect them to do, and that is to give our customers the best answers and best solutions to whatever their issues are.

But sometimes things just suck.

Stubbing your toe? Sucks.

Old cats? They suck.

Rope burn? Really sucks.

A paper cut and then picking up a lemon slice? That sucks hugely.

And being on the phone with a customer service guy or girl, even when the outcome is positive, well, that generally sucks as well.

So we’ve embraced this whole social outreach to let everyone know what we’re up to, (March Madness anyone?), or how our network is doing (Right now? Just fine thanks) or about how we’re all about saving you money, either through our #moneysavingtips, or letting you know about our low-cost Unlimited High Speed Internet or our Digital Home Phone (and stay tuned for a major announcement about that next week!!).

That’s not the only reason however: It’s also because we want our customers to know all about us.

We know the more they know, the better they will feel about us and our service.

And we want potential Worldline customers to know about us as well. An informed consumer is Worldline’s best friend because once they get to know us, they will want us as their High Speed Internet or Digital home phone provider.

We know that for sure.

Worldline March Madness Official Press Release

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Worldline March Madness – Prices slashed on DSL & Home Phone & DSL Bundles

In-line with company philosophy of “Positive Disruption” new pricing could save Canadians $700/year

CAMBRIDGE, ONTARIO–(03/04/13)- Worldline, a Canadian telecommunications leader, has long held that Canadians were being overcharged for their data and have tried to positively disrupt the telecommunications marketplace by keeping their pricing far below the industry standard. Now that March is here and with it a promise of better weather and anticipation of the better things to come, Worldline has decided to add to the excitement by offering its most aggressive pricing on Unlimited High Speed Internet (Starting at $29.95/month) and Unlimited High Speed Internet and Home Phone Bundles (starting at $44.95).

“Our normal pricing is already the most inexpensive in Canada, but this March Madness special really pushes our positive disruption philosophy to the max,” says Worldline Co-founder & CMO John Stix. “If anyone has thought of switching, now is definitely the time. I really couldn’t be any happier, as I have heard firsthand from our customers how much they value the service we provide, and how we can now help even more Canadians save a substantial amount of money.”

March Madness marks the start of Worldline’s year-long 10th anniversary celebration. “What a better way to celebrate than to deliver even more value to Canadians. We are a proud Canadian company with all our owners being born and raised here and we operate here and we employ here,” says Stix.

Francisco Dominquez, Worldline CTO says, “as always, we do not sacrifice quality of service for cost savings as we have provisioned enough network to handle the expected surge in activations. Our network is one of the most stable and robust in the country.”

March Madness pricing, which could save the average Canadian as much as $700/year, will last only until the end of March.

About Worldline:
Celebrating its 10th anniversary in 2013, Worldline provides affordable home phone, unlimited high speed internet and long distance services to hard working Canadians. With over 300,000 subscribers, Worldline is one of the fastest growing telecommunications companies in Canada.  Worldline is wholly owned and operated by Fibernetics Corp, a Competitive Local Exchange Carrier (CLEC).  Website: worldline.ca Twitter: @worldlinecanada

About Fibernetics:
Headquartered in Cambridge Ontario, Fibernetics is dedicated to changing the way people communicate by offering telco functionality and pricing that Canadians have never seen before. Fibernetics has its own national infrastructure that delivers a full range of voice and data services for residential customers through Worldline and business clients with their Newt PBX and ANA solutions. Website: fibernetics.ca Twitter: @fibernetics

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What is March Madness?

March MadnessAccording to us, it’s the best deal in Canadian telecom.

Worldline already offered the lowest no contract, no cap, Unlimited High-Speed Internet pricing in the country, and for whatever reason, the prices have just been reduced, again.

For the month of March, we’ve cut:

  • $10/month off our High Speed DSL 6 to $29.95/month
  • $10/month off our High Speed DSL 10 to $34.95/month
  • $10/month off our High Speed DSL 15 to $39.95/month
  • $10/month off our High Speed DSL 25 to $49.95/month
  • $10/month off our High Speed DSL 50 to $59.95/month

All with the “no cap, no contract, no kidding” guarantee that has made us semi-famous!

And this same evisceration has been done to our High-Speed Internet  & Home Phone Bundles as well:

MM_Bundle_PlansAll these prices have been guaranteed for at least a year which means, on average, a Canadian customer will save over $700/year. Talk about your #moneysavingtips?

This promotion is only on for this month (duh), so if you, or anyone you know is hacked off about how much they are paying for their Internet, which is pretty much everyone in the country, sign up before it’s too late.