Earlier this year, in what was certainly a shocker to the TV programming supplying folks, a report came out saying that in 2012 a full 8 percent of Canadians dropped their TV service and instead relied entirely on broadband Internet to get their video fun.

Today those TV people must be looking for the defib paddles.

In a new survey commissioned by Google, it turns out that 8 percent number was a wee bit low. Try twice that, as in 16 percent!

That’s despite the aggressive tactics The Big Three rolled out over the past year by instituting low bandwidth caps on their loyal unsuspecting customers to try to stop them from watching Netflix and Youtube.

According to the recent comScore survey, an additional 35 percent watch both traditional TV and online video  and an additional 35 percent only watch traditional TV, reports the Canadian Press.

Canadians watched 2.9 billion YouTube videos a month, which equals an average of 127 videos per user and five videos per visit.

Some of the biggest Canadian ISPs restrict their users to as little as 20 GB per month on some plans, with overages of up to $4 per additional GB, which has forced companies like Netflix to lower their default video quality for Canadian viewers.

Critics have long argued that ISPs use these pricing schemes to restrict online competition and keep viewers glued to their own TV offerings. comScore’s numbers seem to suggest that these efforts have clearly failed.

All of The Big Three have subsequently come out with Unlimited High Speed Internet plans to battle the bad press, (although all of their plans are just about double what we at Worldline charge), but the harm was already done.

Canadians have begun to realize they simply don’t have to take it any more.

Good for them.

(and good for us)