John Stix, Amanda Little, Dawn Gamble & Mike Young in uniform

Yes, we have our Super hero kids all over the place. And yes, we’re about to roll out a whole slew of fun stuff with our kids over the next few weeks and months, and they are doing an awesome job representing what we are all about. They’re young, fresh, insurgent and shaking things up in Canadian telecom. However at Worldline, being a hero isn’t a marketing exercise. It’s not about brand. It’s how we go about our business.

The HERO concept for business was first introduced over 10 years ago, and its aim is to engage management to lead their teams with positivity and enhancing everyone’s outlook and performance outcomes. Worldline’s management strive to emphasize strengths, and celebrate success which raises the level of enthusiasm across the board. They encourage their staff in their work by providing them with every opportunity to be successful, and to support them on their path. Researchers call this Psychological Capital (PsyCap) in the workplace. Broken down, it works like this:

• Hope: persevering toward goals and, when necessary, redirecting paths to goals in order to succeed
• Efficacy: Self-Efficacy is having confidence to take on and put in the necessary effort to succeed at challenging tasks
• Resilience: when beset by problems and adversity, sustaining and bouncing back and even beyond to attain success
• Optimism: making a positive attribution and expectation about succeeding now and in the future

Sticking with an acronym kind of changes the emphasis, as what should really be first is the Efficacy piece. Having our Worldline people know they can go after issues before they become problems allows us to remain a lean, service-oriented company whose focus is on keeping our existing customers happy as possible, and to attract new business by being as awesome as we can. We are constantly improving our processes to maximize the level of service we provide while keeping our prices around the lowest in the country.

Or as we describe it, To deliver happiness and connections everyday by being awesome. It’s all about letting everyone at Worldline be a HERO.