Time for Ottawa to Get Into the Canadian Telecommunications Game!

Here are some excerpts from a must-read piece from Andrew Coyne called:

Canada’s telecom industry in need of real competition

Andrew CoyneNo sooner had the Conservative government issued its decision blocking Telus from taking over Mobilicity than the Conservative party was raising funds off it. “Our Conservative government is taking action to reduce your cellphone bill,” ran the pitch, in emails that went out to party supporters that same day. “We will not allow the big telecommunications companies to shut down competition.”

That’s nice. But the competition the government wants to protect is not competition as you or I understand it, where all the players are free to buy and sell in open markets and may the best firm win. Rather, it’s a carefully circumscribed, artificially sustained affair, a kind of hothouse competition in which the weaker firms are kept in the game by government action, a simulacrum designed to preserve the illusion of competition in place of the real thing. That may be good for the industry, but it’s not clear it’s good for consumers…

…wireless is not the only part of the telecom sector where this sort of highly directed competition is the rule. Across the television and Internet universe, also dominated by Rogers, Bell and Telus, along with Shaw Cable in the West and a handful of other players, the CRTC is engaged in the same kind of complex jiggery-pokery. As with wireless, this is sometimes subject to cabinet override, adding a second layer of unpredictability.

The issue here is that the major carriers, the people who own the “pipes,” are also involved in producing the content that travels along them – in competition, as it were, with their customers, the television networks and smaller Internet service providers that pay to use them. The carriers’ obvious conflict of interest in this regard is a constant source of controversy.

The flare-up over usage-based billing, for example, was in part based on the suspicion that the caps were aimed at limiting the retail ISPs’ share of the market. So, too, the recent CRTC hearings on “mandatory carriage” heard accusations that the carriers were favouring their own offerings over those of the applicants. The industry is consumed with this, an endless game of point-the-finger, again aimed at persuading the regulators, rather than consumers.

We’ve tried the government’s way. It hasn’t worked. Protecting consumers from the ill effects of fake competition may give the Conservatives an issue to raise funds with. But personally, I’d rather have real competition.

wl_save_internetNow. predictably, here’s where Andrew ran off the rails, suggesting the solution is to allow International (i.e. American) carriers into Canada to make the Big Three play nice.

We here at Worldline would suggest they simply allowing for an even playing field for all Canadian companies might be the better route.

Regardless, there is a huge problem in this country as Canadians are being charged more than basically everyone in the developed world for High Speed Unlimited Internet, and other telecom services.

As Andrew noted, the folks in Ottawa have done some stuff, but clearly not enough.

Unlimited Internet is Changing the Way Canadians Get their TV

TV Watching circa 1958

Things have changed a bit over the years

Our pals at Rogers commissioned a study on Canadians and how they are consuming television and the results are staggering.

For Rogers that is – and also for all the other TV providers out there.

It turns out Canadians don’t like being force fed what they watch and when they watch it anymore and increasingly are taking matters into their own hands.

When commercial TV first was thrust upon the masses in the ’50’s, the single most important person for any broadcaster was the Director of Programming. His job – it was always a he – was to decide who got to watch what and when they got to watch it. Omnipotent, they only answered to the network heads – and Program Directors at the handful of other channels where all mighty ratings were the only measure of  failure or success.

That model remained unchanged until very recently when things like the cable channel explosion, VCRs, TIVO, PVRs, Netflix and Peer-to-Peer all became available. Suddenly the Program Director’s job was taken away.

They no longer made decisions for us. Instead we watched on our schedule not theirs.

Also there’s this – our schedules are pretty weird.

In the poll of 1,275 Canadians conducted by Head Research, viewers were asked how many episodes of a show they went through consecutively during a binge-watching session on a weeknight or on a weekend. (You can review the survey here).

81 per cent of respondents said they watched three or more episodes of a series during a viewing marathon in the past year. The average during the week was four straight episodes and it was 4.6 on weekends.

Unlimited Internet Makes Canadians Binge on TV

When asked how many episodes of a show they watched consecutively during a viewing binge, the respondents who were 34 and younger averaged 5.4 episodes on a weeknight and 6.6 episodes on a weekend. Among those 55 and older, the averages were 3.2 on a weeknight and 3.3 episodes on a weekend.

So it’s not just the hipsters who are doing it – we basically all are. And Rogers, Bell and Telus have serious issues with this because, one, they depend on traditional advertising dollars to pay for all this programming, which bingers skip through, and two, we’re getting our programming elsewhere.

wl_save_internetUnlimited High Speed Internet, and therefore unlimited downloads allows Canadians to “cut the cable” in record numbers. There was a 12% increase in those who chose to drop their TV service completely in 2012, with 2013 poised to be even higher.

Ironically the Internet providers that are driving people away from cable and satellite TV packages are the very same ones who need those eyeballs to pay the bills – and that would be Rogers, Bell and Telus. All three have employed draconian cash grabs on their customers by capping their bandwidth in order to stop them from downloading or watching Netflix.

Increasingly however, Canadians have refused to play along. They’re not taking it anymore for one simple reason: Unlike the days of old, when we all watched what some faceless programmer chose for us to watch, Canadians now have the power.

And you know that’s gotta make the Big Three very, very nervous.

A Message from the CEO

Do Epic StuffOur CEO Jody Schnarr, came across this the other day and instantly distributed it to everyone in the company. If there was ever an image that screamed what Worldline is all about and striving to become, this is it. Of course, we had to edit the text a bit. Suffice it to say, “Stuff” replaced a much more colourful word – but the message is clear either way.

Worldline is taking a stand for Canadians who no longer are willing to take it from the Big Telecom companies.

Epic changes are coming. We’re already awesome, but in the coming months, we’re going to be even more so. Stay tuned…

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What Dads Really Want for Father’s Day

Father's DayEvery Dad is different, some more than others, and trying to name the one item that all father’s want is impossible, so here’s The List of Lists of cool Dad gear that all last minute shoppers should go through before settling on that tie or that pair of socks.

The List of Lists

For the Dad who knows what he likes to eat and drink click here

A Huffington Post Survey of Dads who spill on what they are looking for

For the Tech Dad click here

Another survey from AskMen.com

A real simple Father’s Day list

Stuff for the Health Nut Dad, (or ones who should start to be) click here

If he’s into gadgets he’ll like something here

If your Dad is as cool as Tony Hawk, here’s what he suggests

No two fathers are the same, so going to cookie cutter approach just doesn’t work anymore, so go forth and satisfy the big guy.

From all of us here at Worldline, both fathers and not, Happy Father’s Day guys!

Oh, and if anyone’s wondering what a really, really, really great gift that would be my personal choice, (not that I’m hinting or anything), you could go out and get one of these:

big-green-egg-640

 

There’s Nothing Like Free – Get Your Home Phone and Internet Bundle for Nothing

Pay it back

Worldline already offers Canadians the best deal for their Home Phone and Unlimited High Speed Internet Bundle, but how many of those folks know they can get even a better deal from Worldline, as in Free?

Nada?

Zilch?

Zero?

It works like this.

The Worldline “Pay it Back” Program

Once you have sign-up for our Bundle you can start referring friends and family to get the same deal you just received.

For everyone who signs up for the bundle, (and seriously, saving $600/year, why wouldn’t they?), you’ll receive $5 off your monthly bill for a year, or $60 total, for anyone using your name in their registration process.

That means if you are a typical bundle customer, if you sign-up 11 people, your Worldline bill simply goes away.

How many folks do you know who have complained about how much money they are giving to one of the Big Three telecom companies?

I suspect it’s a lot more than 11.

Reach out to them on Facebook, or Twitter, or at the water cooler, and start knocking your bill down today.

Oh, and if you’re not a Worldline Bundle Customer, do you like essentially lighting $600/yr on fire?

Worldline Bundle