Sam Pajpani is the director of marketing for us here at Worldline and the company is very lucky to have him.
In telecommunications for years, Sam has worked at all the big players like Rogers, Sprint, and the granddaddy of us all, Bell, before coming on board here.
Over that time he has run probably a couple hundred new product launches in his career, so you’d think he would have seen it all by now.
Nope. At the beginning of this month Worldline did something that he’d never experienced before.
See, we dropped the price of our Digital Home Phone package from the already low $12.95/month to just $9.95/month – the lowest price in the entire country.
Everyone in marketing was pretty thrilled about the price point to say the least. $9.95? What an easy number to bring to market! Then someone brought up the point, “What about our existing customers?”
Simple, The customer service team called up each and every one of them to let them know that we were dropping their rates.
His reaction? “No company does this. Nobody.”
Those companies he used to work for? He told us not in a million years would they do something like that. Once someone has signed up with one of those guys, they sign a contract locking them in for the entire term. There are no price cuts. There are no deals.
The only time a customer might be able to get a deal is when they are nearing the end of their contract and they threaten to drop their provider.
We hear this all the time from new customers. When they dropped their service and came over to us, the first thing their old service provider does is to get in touch and, out of nowhere, offer them the same rate that we charge.
Not before. Only upon threat of leaving does a customer deserve a break.
Not so at Worldline.
Sam and the rest of us are committed to providing the best service and value possible for our customers.
We’ll even call you up to let you know all about it.
