Canadians have no idea they have Telco options: “I had no idea I could switch!”

BigThreeWe hear it all the time.

The Big Three have done such an awesome job at dominating the Canadian Telecommunications marketplace with their carpet bombing of cross-platform promotion and advertising that most Canadian believe they have little or, in most cases, no choice but to bite the bullet and sign up for with one of these overpriced behemoths.

On Canada Day we helped promote the fireworks display at Riverside Park in Cambridge, (our home town), with a massive TV truck, (literally a truck with a MASSIVE TV on the back), that also ran a Worldline promo.

A woman who was attending the show with her family saw the promo and called and signed up immediately telling the sales agent, “I had no idea I could switch!”, and that she’s been “dying to dump Rogers for ages” but didn’t know she had options.

Worldline BundleTo be honest, it drives us a little nuts. Here’s this nice lady in a park that is about 2 kms from Worldline’s head-office and she didn’t even know we exist!

It just shows you how daunting the task is that we face in this uneven market. In our own home town the Big Three have such a presence that they can essentially drown out a company like Worldline that has over 300,000 customers.

That said, we’re up to the task because we know Canadians who no longer can tolerate being overcharged for their High Speed Internet or Home Phone will find us, or we’ll find them.

We kind of feel it’s our duty.

Thanks for following @WorldlineCanada. Here’s some free long distance for you.

WorldlineCanadaTwitter040613We really appreciate you following us on all our social channels like Facebook, LinkedIn and Twitter. We’ve received a terrific response and steady growth on all of them. For example, since we launched the @worldlinecanada feed, we’ve gone from zero to one thousand in just a few months, with folks from all over Canada following us for Worldline service upgrades, scheduled maintenance, special promotions and new product launches.

But mostly they are for the #moneysavingtips we publish 3 or 4 times a day. We started that “hashtag” community in February, and today hundreds of folks are posting to it from around the world, particularly in England oddly enough, (or not so odd when you think about how the English are with their money).

Anyway, by way of thanks, and of course to save everybody some money, we want to give Canadians some free long distance. We’ll be rolling these out across the country over the next little while, but we’re going to launch the first one at our home base, the Kitchener/Waterloo/Cambridge area.

Here’s what folks in and around that area can do to get their:

Three Months of Unlimited Canadian Long Distance – Free!

    1. Call the local access number: (519) 804-2601
    2. Listen to the Worldline greeting
    3. At the dial tone enter the 10 digit destination number (area code + 7 digits)
    4. Worldline connects your call FREE anywhere on our network in Canada.

…and then talk your face off.

Use it at home. Use it on your cell phone. For three months. On us.

As mentioned before, we’ll be rolling this out across the country over the next few weeks and months, so stay tuned! But if you can’t wait for your three months of Unlimited Long Distance, you can always sign up today. Our Call Canada plan is only $3.95/month, and works both at home and on your cell phone. For more details click this link:

Long_distance

 

In Super Hero Kids We Trust

Hero_ApprovedThe thing about that we all love about kids, besides their unbearable cuteness,  cuddleability and general goofiness, is that they have trust.

Absolute, unquestionable trust.

Before they grow up, and real world issues creep in willy-nilly, and they discover that being cynical is where it’s at, that trust thing is truly remarkable.

When Worldline adopted “Super Hero Kids” as our new branding identity, sure the cuteness thing came into it big time. But underlying all that was this idea of trust.

As a company we’re looking to be trusted. It’s what we’re all about. As a relatively new kid on the block, that’s how we are going to continue to grow our 300,000 strong customer base; by getting more and more people to trust that the services we provide will be as good as “The Big Three”, yet a much better value.

How do we go about instilling that trust in potential new customers? Simple. By trusting them first.

Worldline Has No Contracts

We here at Worldline have to work hard every day to keep our customers satisfied, because the only thing keeping them with us is the quality of the services we provide. Unlike “The Big Three”, who insist on long-term complicated contracts, Worldline customers have no obligation to stay with us, but they do. We strive to earn their business every single day and by doing so we earn their trust.

Worldline Has No Credit Checks

Worldline BundleNo contracts and no credit checks? That’s how far we have taken this whole trust thing. Other companies make their customers jump through hoops to get their service. Not us. If someone has taken the time to research what Worldline is all about, we trust them to pay for what they are going to get. No tricks. No special terms and conditions. And all of our customers enjoy the same level of customer service, regardless if they are a $3.95/month Call Canada Plan or a $49.95/month Unlimited High Speed Internet & Digital Home Phone Bundle customer.

What You See is What You Get With Worldline

Finally this trust goes from the beginning to the end. If, for whatever reason, a customer decides to leave Worldline, we’re not going to try to get the last dime we can out of them. We trust the reasons that they are leaving us are reasonable. That’s why, unlike other telecom companies in Canada, we pay for the return shipping of our equipment, no questions asked.

Our kid’s trust is absolute, and at Worldline, they are our role models.