Category Archives: Canada

Worldline’s Backpacks For Kids is Back!

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Last June our co-founder and CMO, John Stix introduced the official Worldline charity, “backpacks for kids” and we’re doubling down on it again in 2014:

A Message from Worldline’s CMO

In the Dominican Republic every child may attend school, however there is a minimum requirement to be met. The family must supply a school uniform, books and supplies. Unfortunately, many families do not have the necessary resources resulting in their children being kept out of school meaning thousands of kids have their futures limited due to a lack of education.

“backpacks for kids” was started by a small group of caring individuals at Worldline because the Dominican Republic is close to their hearts. We operate a 70 seat call centre in Puerto Plata called the Fibernetics Contact Centre run by Kitchener, Ontario native Pete Cross. Because of Pete’s and our efforts up here, over 130 young children have realized their dream as they have been provided fully packed backpacks – and everything they need to go to school. You can check out last year’s slide show HERE.

This cause has been embraced both in the Dominican Republic, and at our headquarters in Cambridge, Ontario

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We continue to raise money within our company with a bunch of fundraisers held throughout the year, like this Tuesday’s Pulled Pork BBQ lunch with all proceeds going to the kids – (and as a bonus it will be yummy!)

Worldline wide, for the month of June we will be donating $5.00 for each new Bundle sale and $3.00 for every home phone sale directly to the charity, so the more Canadians we help by saving them hundreds on their telecom bills, we’ll be sending even more kids to school.

“backpacks for kids” is our own homegrown charity and in the few years of its existence the tangible difference it has made in the lives of these children has been remarkable.  Seeing the smiles on all those children and parents has inspired us to do even more.

Thanks to everyone on the Worldline team for their work and energy for helping build “backpacks for kids” into what it is today.

Cheers
John Stix – CMO Worldline 

We’re Hiring: VP Of Residential Sales And Marketing

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Worldline is all about servicing Canadian residential customers and the suite of services we provide, like Unlimited High Speed Internet and Digital Home Phone packages are the best value in the country.The only problem is, not enough people know about Worldline. This is why we are looking for someone with serious marketing chops to fill this role for us because, if there is one thing that drives us nuts around here, it’s the fact that for far too long Canadians have been ripped off by the Big Three, and Worldline is the perfect answer for them – yet they don’t know it.

Who We Need

Fibernetics is a fast growing and profitable company and is shaking Canadian telecom by its roots. We are in direct competition with the “Big Three” and to take them on, we need nothing short of a revolutionary who is chomping at the bit to run an insurgent campaign. That’s our new VP of Residential Sales and Marketing.

We need a doer over a talker, a mentor over a manager. Our talented marketing team needs a leader we can trust and be accountable to drive residential growth and revenue generation through effective and results-oriented marketing campaigns. Living for KPI’s our new VP sets aggressive goals, exceeds them and then raises the bar even more.

Our new VP is responsible for developing marketing strategy, does the planning and manages the campaign execution. A team player, our new VP will support sales and guide customer conversion efforts. Our new VP will come up with innovative ways to engage and educate new and existing Fibernetics’ customers on all our services and products while further establishing the Fibernetics’ residential brand.  Our new VP is seriously creative, gets public relations and embraces both quantitative and field marketing.  Reporting to the CMO, our new VP will thrive in our fast-paced, collaborative environment and wants to make a difference. If that’s you, you are our new VP of Residential Sales and Marketing

Responsibilities:

  • You’ll handle all marketing communications
  • You’ll be in charge of distribution and channel management
  • You will set out price modeling, and lead the team in market research
  • You are passionate about developing innovative marketing strategies and plans to drive sales efforts, including upgrading existing customers on new products and services
  • You will work with the team on digital marketing strategies
  • You will interface with Fibernetics Contact Centers and head up sales training for agents
  • You’ll also be responsible for media buying

Qualifications:

  • You have a Bachelor’s degree in Marketing or Business with 7 years of combined sales & marketing experience
  • You are a Salesforce guru
  • You are a collaborative leader with superior interpersonal relationship skills
  • As a true visionary, you are creative with a passion for challenging the status quo
  • You have significant experience in media and/or technology marketing in the telecommunications industry
  • You have superior business sense, problem solving, project management and analytical skills
  • You are proud of your proven track record of results
  • You are an example to others when it comes to demonstrated accountability for achieving individual and shared goals

Who We Are

Fibernetics is a company that delivers happiness and connections everyday by being awesome. As one of Canada’s largest telecommunications companies with a national network infrastructure, our team of friendly, hardworking and ambitious people are dedicated to fundamentally changing telecom by providing high-quality, affordable data and communication services. Fibernetics is beyond telecom.   

At Fibernetics, we believe that happy employees are effective and productive employees. We work as hard as we play, and our team enjoys a professional yet casual work environment. Our culture is one that cultivates creativity and freedom of thought with a true emphasis on personal well-being. At Fibernetics we nurture entrepreneurship, innovation, teamwork and collaboration and embrace a “just do it” attitude in finding solutions. 

If you think you have what it takes to be our VP of Residential Sales and Marketing, please forward resume and cover letter to careers@fibernetics.ca

The Raptors Culture: Going “all in” works

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ed40a9b0-c653-11e3-aab4-69cdea6f079e_TORtopper41714Going into this season the Toronto Raptors were picked to finish at the bottom of their division, and after a horrendous start, they fired their GM, ditched their two name players and looked like they were on the road to a record dismal enough to warrant a high lottery pick for the highly anticipated 2014 draft. That looked like the plan, to tank.

But that’s not what head coach Dwane Casey and their new GM, Masai Ujiri thought. They liked what they had, and believed all that needed to happen was for their players to not only start believing in themselves, but each other as well. They needed everyone to buy into a team concept.

In the NBA, this is rarer than most think as many the players see playing basketball as a business first, and a team game second. Franchise loyalty is limited to a select few organizations, like the Mavericks and the Spurs for example, who have established their own identity, with a core group of players over a number of successful seasons. Not a group cobbled together in mid-season like the 2013-14 Raptors.

Casey revealed this week what the turning point was. Shortly after the all-star break he asked everybody in the organization to sign a declaration with the simple message being “I’m all in.”

“Kyle [Lowry] was the first to jump up and sign it,” Casey said.

For the remainder of the season, the Raptors played as a cohesive unit, giving off a one-for-all vibe and they started winning. They had the second best record in the NBA after all star break and went on to win their division. In the post-season, against a NY Nets team whose starting lineup had a combined 417 post-season starts between them, (compared to the Raptors’ zero), the Raptors took them to 7 games. In the end Lowry’s last second, and what would have been series winning shot, was blocked.

Due to a mid-season change in attitude, they transformed themselves from team that was looking to tank for a high draft pick, to one that was a single play away from winning a seven-game playoff series in for the first time in franchise history.

“Each player dedicated themselves, gave themselves to the season, and also, as far as I’m concerned, to the future,” said Casey. “This year was just a start of what we want to grow and develop with Masai as our leader and also the guys that are coming back here.”

The fans of the Raptors had a thrill ride, and after what they saw this year are chomping at the bit for next season even though this one just ended. They’re “all in” as well.

We here at Worldline found the team very inspiring – and very familiar.  We’re a group of scrappy underdogs as well, taking on Big Telco, and over the past number of years, we’re really rocking it. The number one reason? The folks at Worldline, from our Co-Founders on down, are all “in,” and so are our loyal customers.

The big difference between the Raptors and us? Exactly, that “big” part.

From all of us here at Worldline, congratulations to the Toronto Raptors on a remarkable season, and thanks for the inspiration both on and off the court.

We can’t wait for next season.

 

When it comes to happiness, we’re No. 5!

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OECDReleased Monday, the “Better Life Index” from the Organization for Economic Co-operation and Development reveals for the first time what more than 60,000 people around the world believe to be the most important factors for quality of life.

The index ranks countries according to 11 different criteria, which it views as essential to a happy life. Indicators include community, education, environment, civic engagement, health, housing, income, jobs, life satisfaction, safety and work-life balance.

“Canada performs very well in many measures of well-being, as shown by the fact that it ranks among the top countries in a large number of topics in the Better Life Index,” reads the report.

Australia took the top spot while Norway and Sweden came in second and third, respectively.

Of course the most important number out of this study for we insecure Canadians is, where does the U.S. rank? They’re No.7, which should make us even happier.

Key Canadian Stats

In Canada, 89 per cent of adults aged 25-64 have earned the equivalent of a high-school degree, well above the OECD average of 75 per cent.

“This is truer of women than of men, as 88 per cent of men have successfully completed high-school compared with 90 per cent of women,” reads the report. “This reverses the OECD average picture, where men are slightly more likely to have graduated high school.”

According to the report, Canada is a top-performing country in terms of the quality of its educational system where the average student scored 522 in reading literacy, math and science in the OECD’s Programme for International Student Assessment (PISA).

“This score is higher than the OECD average of 497, making Canada one of the strongest OECD countries in students’ skills,” says the report. “On average in Canada, girls outperformed boys by eight points, lower than the average OECD gap of 10 points.”

The report also found that in Canada, over 72 per cent of people aged 15 to 64 in Canada have a paid job, more than the OECD employment average of 65 per cent.

Life expectancy at birth in Canada is 81 years, one year higher than the OECD average of 80 years.

In general, 80 per cent of Canadians said that they have more positive experiences in an average day, which include feelings of rest, pride in accomplishment, enjoyment, etc., than negative ones such as pain, worry, sadness, boredom, etc.

Tech for Good: 54 Hours to Change the World

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What happens when you get the best and brightest young up and comers together with business leaders and innovators, like John Stix from Fibernetics? It turns out, some pretty cool stuff!

At the end of January, 100 plus of Canada’s top young entrepreneurs, mentors and advisers crammed themselves into a downtown corporate office at Startup Weekend Toronto and brainstormed, innovated and created with the goal of coming up with tech oriented products and services. A competition, it had the following parameters:

  1. Business Model – Customer Validation and acquisition strategy, Revenue model, Partnerships defined, Rollout strategy
  2. Technical – Is there a functional prototype (e.g.in the case of an app, did they build one)?
  3. Design – UX, Graphic design, Does it deliver a compelling and captivating user experience? What key insights were gathered over the weekend to go in the chosen creative direction?
  4. Social Value Proposition– What is the depth of the anticipated social impact for customers? What is the potential for the product/service to achieve a positive social impact at significant scale? Are there clear metrics and goals for measuring social impact over time? To what degree have social impact assumptions have validated?
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John Stix mentoring

Boiled down, what they were after was, in just 54 hours, creating something that would change the world for the better.

They did,

And the winners were:

3rd Place

GivePlay | An online platform in the making for athletes and recreational players to easily find sport venues that fit their needs.

2nd Place

Spritely A Concierge service to preserve independence for senior citizens and improve their mental health.

1st Place

BuddyBench  An online platform that move universities and colleges from mental health awareness to mental wellness. While other counselling services may offer 24/7 and anonymous access, BuddyBench removes the barriers of inconvenient and intimidating counselling.

We’ll be following their progress as they bring these innovative ideas to market. Thanks to all who participated, and John can’t wait for the next group of brilliant young minds set on changing the world for the better.

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