Worldline’s Insurgency Campaign Continues

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Worldline Super Hero Kids Introduced Last Year

Last year, when we first re-launched Worldline, we talked about our Insurgent campaign:

Worldline provides the same quality home phone and Internet services as both Bell and Rogers do; we just do it way cheaper because we can. It’s simple really. Our overhead, compared to theirs, is basically non-existent. We can make a nice profit and pass the savings off to our customers.

We don’t have a hockey team, or a soccer team, or a football team, or a stadium, or an NHL arena, or a baseball team, or TSN, or Sportsnet, or… you name it, they’ve got it.

All of that gives them massive awareness therefore massive market share, but also massive revenue requirements, and therefore expensive services.

This nearly universal market saturation results in the vast majority of folks out there not even knowing they have options when it comes to their home phone or Internet services.

It’s either Bell or Rogers – with the deciding factor usually being who they hate less.*

This is the place Worldline finds itself: equal in service, lower in price, yet comparatively speaking, virtually unknown.

We’re not one of the big boys (yet).

And for folks who want a quality product at a sane price, that’s a good thing.

Now we just have to let them know about it.

That was from one of this blog’s 1st post published February 1st, 2013. One year later, how are we doing?

We just closed off the best year in our company’s history. We’ve added more customers, added more products like 50 Mbps Ultra High Speed DSL Internet and Unlimited Cable Internet, and saved Canadians more money than ever before in our 10 year history. Things are already looking awesome for 2014 as we just closed off our best January ever as well.

But beyond that, insurgency means shaking the foundations, being a game changer and making a difference.

Here’s the plan: What we’re going to do is to completely tear down the walls on telecom in Canada by revealing, for the first time, exactly how much, from an operational perspective, it costs to provide telecom service in this country, and how much, over the years you have been overcharged for your phone, long distance and Internet.

…and the gouging is still going on and on and on.

Worldline is going to be the transparent telecom in Canada in 2014. We’re getting the numbers together right now, so stay tuned to learn just how much you’re paying for what you are receiving.

And I suspect, prepare to be pretty pissed off.

Canada: It really is our home and native land

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Canadians are more attached to their country than the people of any other advanced democracy on Earth: survey

Michael Valpy of the Toronto Star – Canadians are more attached to their country than the people of any other advanced democracy on Earth, says Ottawa’s EKOS Research Associates, which for decades has gauged the glue that holds the nation together.

We beat out the Americans, who rank second, and are strides ahead of the Mexicans, according to a North America-wide survey compiled by EKOS last month. We’re hooked on the place we call home and so, very quickly, are new arrivals. First comes belonging to family and then comes Canada. Indeed, research by EKOS, which has worked side by side with a year-long Atkinson Foundation project examining the state of social cohesion in Canada, finds that foreign-born Canadians have a marginally stronger attachment to the country than do native born — 77 per cent versus 75 per cent.

In any event, the bond has been high across all demographic cohorts for at least the past 15 years except for a modest decline among the young, says EKOS president Frank Graves.

In a testament to how well our multiculturalism still works, EKOS finds no differences in values held by native-born and foreign-born Canadians.

Indeed, it finds that the percentage of Canadians attached to ethnic identities is dropping dramatically — down 20 percentage points over the past 20 years despite rising barriers to integration posed by a diminishing supply of good jobs and the fact that virtually all newcomers belong to so-called visible minorities.

In fact, if Quebecers’ and aboriginals’ lukewarm feelings toward Canada are factored out — less than 40 per cent of Quebecers report a strong attachment to the country — Graves says Canadians’ bond to their land would very likely lead the world.

But… and you know there had to be one…

What EKOS and the research project sponsored by the Atkinson Charitable Foundation , in partnership with the Honderich family and the Toronto Star, conclude is that the bonds that hold Canadians together are unraveling, leaving a nation profoundly polarized along fault-lines of age, education and the workplace.

Young, highly educated and progressive “next Canada” is disconnecting itself from formal participation in Canada’s democracy. The percentage that voted in the 2011 federal election was under 40 per cent and Graves predicts it may well slip into the teens by the next election or two.

“Next Canada” sees a nation shaped by public institutions, chiefly governments, that favour aging Boomers who vote en masse and heavily en bloc for Stephen Harper’s Conservatives.

“The net result is a gerontocracy that reflects the exaggerated and imagined fears of older Canada precisely at a time when the country urgently needs the more optimistic and innovative outlooks of the relatively scarcer younger portion of our society,” says Graves.

And the arrival of Harper’s Conservative administration, the first national government to govern clearly (or at least rhetorically) from the right, has resulted in a polarized, ideological Canada — not unique to Canada but forcefully present.

Canadians’ trust in their national democracy has reached a historic 50-year low. In 1956, almost 75 per cent of Canadians said they trusted the government to do the right thing all or most of the time. By late last year, only 28 per cent did.

A mere four years ago, 45 per cent thought their democracy was healthy. A year ago — before the clusterduffy struck — only 33 per cent did.

In 2004, 42 per cent of Canadians thought the federal government was moving in the wrong direction. By mid-2013, 56 per cent did.

Despite being governed by an ideological conservative administration on the right, Canadians as a whole are significantly less connected to social conservative values than they were 20 years ago and only 25 per cent share the government’s values.

An EKOS poll for the Atkinson project found that nearly 40 per cent of Canadians would break a federal law with which they don’t agree. And only 15 per cent of younger Canadians, and 25 per cent of older Canadians, say they trust each other.

Polarization — primarily along age and education fault-lines — has taken place around the role and power of the state, around foreign policy, around civil rights versus national security, austerity versus social investment and, most profoundly, around fears of economic insecurity.

Support for the Harper administration draws together those who support small-c conservative values and minimalist government and those who are still optimistic about their economic futures.

Thus both values and economic self-interest along with a lot of grey hair unify the Conservative Party vote — 38 per cent in the 2011 election — in a way that doesn’t unify or motivate those who don’t like their economic futures or who don’t connect with social-conservative values.

This second group comprises the biggest chunk of the population but it is politically shapeless: the young, the university educated and cosmopolitan, most Quebecers, the expanding swaths of the middle class and immigrants who are slipping into economic dejection and workplace precariousness and realizing that the dream of progress, of inevitable social and economic betterment, is likely at an end.

Canada’s middle class is in emotional crisis, sunk in resentment, stagnancy and insecurity, and deeply pessimistic about its economic and social future. The bleak statistics of inequality are replacing social inclusivity as the country’s new norm.

A just-published, exhaustive inquiry into inequality edited by public policy scholars Keith Banting and John Myles reports that transfers and what’s left of Canada’s progressive tax system no longer offsets the growth of inequality generated by the market.Over the past decade and a half, says EKOS, the middle two out of three Canadians who called themselves middle class has dropped to a little more than one out of two. Think of what that means: People are deselecting themselves from the middle class. It is a phenomenon EKOS’s Graves says he’s never before encountered.

Finally, a small survey of Quebecers’ attitudes toward the rest of Canada show the two solitudes are increasingly that: solitudes. Quebecers see their English-speaking co-citizens as dull, conservative, still in the grip of religion and, in the West, as U.S.-style cowboys in the West. Meanwhile, they see themselves as laid-back romantics and visionaries with a better sense of humour.

In large part, Canada’s fragmenting social cohesion is a systemic issue: Like all the advanced democracies, Canada is becoming a more individualistic society. We actually are falling apart, less connected to each other through our communities and families and especially our workplaces. That’s not new although it’s accelerating.

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The erosion of basic trust today, says Graves, “is a threat to both social cohesion and even economic performance. Skepticism and wariness are useful up to a point, but it’s hard to make much progress when so many people mistrust so many others so much of the time.”

Still, our attachment to the country remains sturdy except for the two groups the dominant society hasn’t absorbed.

Why?

“National attachment is rooted in pretty primordial values and identify factors, and hence it’s pretty stable stuff,” says Graves. “I also think that this country is very blessed with an abundance of natural assets and societal advantages that make it a pretty attractive place to live.”

Press Release: Look! Up in the Sky! It’s a Bird…It’s a Plane … no, it’s Worldline’s Superhero Kids!

Look! Up in the Sky! It’s a Bird…It’s a Plane … no, it’s Worldline’s Superhero Kids!

Waterloo Region’s largest Phone and Internet company takes off nationally!

Superhero Kids plane

CAMBRIDGE, ONTARIO–(12/03/13)- Worldline, Canada’s fastest growing  Home Phone, Unlimited Internet and Long Distance company, announced today the inaugural flight of their new Sunwing Vacations plane sporting the Worldline Superhero Kids.

Celebrating its tenth anniversary in 2013, Worldline is the Waterloo Region’s largest telecommunications company with a national footprint providing hundreds of thousands of Canadians high quality and cost effective services.

To commemorate the first flight, and the introduction of their Unlimited High Speed Cable Internet, Worldline has launched the “You Pick Your Trip” contest , where two lucky Canadians can win their dream vacation to any one of  Sunwing’s destinations.

Worldline Co-Founder and CMO John Stix said, “We started up Worldline in a basement office in Kitchener just ten years ago, and we’ve been growing ever since with over 200 employees worldwide, but this year we’ve taken it to a whole new level with our Superhero Kids, and don’t they look great up there!”

“We’re also holding this contest to celebrate Worldline’s Unlimited High Speed Cable Internet and Bundle packages, which is yet another tool in our ongoing disruptive campaign to stop Canadians from being overcharged for their telecom services.”

To enter the contest visit Worldline’s Facebook Page, fill out the form to see if you qualify for Worldline’s Unlimited High Speed Cable Internet, to be automatically entered (no purchase necessary). The contest runs until December 31st, when Worldline will announce the lucky winner, giving someone in the country a Very Happy New Year!

About Worldline:
Celebrating its 10th anniversary in 2013, Worldline provides affordable home phone, unlimited high speed Internet and long distance services to hard working Canadians. One of the fastest growing telecommunications companies in Canada, Worldline is wholly owned and operated by Fibernetics Corp, a Competitive Local Exchange Carrier (CLEC) servicing over 300,000 Canadians coast-to-coast with Worldline, and NEWT, its business services division.  Website: worldline.ca Twitter: @worldlinecanada

About Sunwing Vacations:
Sunwing Vacations has become the leading, integrated leisure tour operator in Canada since it began operation in 2002. A family-managed and operated business, Sunwing is one of Canada’s fastest growing and most successful companies. Sunwing Airlines, Canada’s premier leisure airline consistently voted the #1 leisure airline by Canadian Travel Agents, is a full service airline providing “high frills” leisure class service at a low cost.  Website: Sunwing.ca

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Media Inquires:
John Stix – CMO
Worldline
519-489-6700
jstix@corp.fibernetics.ca

Where do you want to go? With the Worldline “You Pick Your Trip” contest, you get to decide.

facebook_404x403Worldline and Sunwing Announce the “You Pick Your Trip” Contest
Come Fly With the Superhero Kids

CAMBRIDGE, ONTARIO–(11/28/13)- Where do you want to go? With the Worldline “You Pick Your Trip” contest, you get to decide. Canada’s best kept secret when to comes to Home Phone, Unlimited Internet and Long Distance, announced today that, with their travel partners Sunwing Vacations, two lucky Canadians can win their dream vacation to any one of  Sunwing’s destinations.

All Canadians have to do to enter is visit Worldline’s Facebook Page, fill out the form to see if they qualify for Worldline’s latest product release, Unlimited High Speed Cable Internet, and they are automatically entered (No purchase necessary). The contest runs until December 31st, when Worldline will announce the lucky winner, giving someone in the country a Very Happy New Year!

Worldline Co-Founder and CMO John Stix said, “Sunwing Vacations has put together some amazing travel packages, and we couldn’t be happier to have the opportunity to send some lucky Canadian on the trip of a lifetime.”

He added, “We’re holding this contest to celebrate Worldline’s Unlimited High Speed Cable Internet and Bundle packages, which will take us to a new level in our ongoing disruptive campaign to stop Canadians from being overcharged for their telecom services.”

The winner will be picked by random computer draw at the Worldline headquarters in Cambridge, Ontario at 12:01pm, December 31st, 2013.

They can enter here: https://www.facebook.com/worldlineCanada/

About Worldline:
Celebrating its 10th anniversary in 2013, Worldline provides affordable home phone, unlimited high speed Internet and long distance services to hard working Canadians. One of the fastest growing telecommunications companies in Canada, Worldline is wholly owned and operated by Fibernetics Corp, a Competitive Local Exchange Carrier (CLEC) servicing over 300,000 Canadians coast-to-coast with Worldline, and NEWT, its business services division.  Website: worldline.ca Twitter: @worldlinecanada

About Sunwing Vacations:
Sunwing Vacations has become the leading, integrated leisure tour operator in Canada since it began operation in 2002. A family-managed and operated business, Sunwing is one of Canada’s fastest growing and most successful companies. Sunwing Airlines, Canada’s premier leisure airline consistently voted the #1 leisure airline by Canadian Travel Agents, is a full service airline providing “high frills” leisure class service at a low cost.  Website: Sunwing.ca

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Media Inquires:
John Stix – CMO
Worldline
519-489-6700
jstix@corp.fibernetics.ca

A Truly Canadian Thing: Getting the Heck Out of Here

Being Canadian means a lot of things. A Yahoo! survey held this past Canada day came up with a lot of answers, and typically, none were truly definitive:

“Being Canadian means driving your German car to an Irish pub for

a pint of Belgian beer, then grabbing a Chinese or Indian takeout on your way home, where you spend the evening watching American programs on a Japanese TV while relaxing on Swedish furniture.”

 —Canadian Dave

“I love the freedom, the diversity, the peace, the flag, the lakes, the mountains, the critters, the fall colours, the people, the slang, the sense of humour, the bilingualism, the maple syrup, the Timmy’s, the hockey… I wasn’t born here but I got here as soon as I could. This is home now. Happy Birthday Canada!”

—Huda

“I like being Canadian. As long as I am not interfering with anyone else I can go where I want and do what I want. I like being Canadian because if I forget to lock my house everything is still there when I get back. I like being Canadian because in times of flood or other disaster people I don’t know are there to help. Being Canadian means I can travel the world with a Maple Leaf sewn on my backpack with no fear of harassment. I never see the Canadian flag being burnt or protested in another country. I like to know if I get sick it will not cause me to go bankrupt. I like knowing my young ones have opportunities for the future.I like being Canadian. I can’t imagine being anything else.”

—JAMES

Yet, there is one universal truth when it comes to being a Canadian,and that is, when it gets cold, we get gone.

Over the past few years, we as a people have doubled our international travel time and the vast majority of our time spent overseas or south of the border is in places with beeches, umbrellas and blue tropical oceans. We love our country, but let’s face it, there are times when driving horizontal snow, slush and freezing temperatures drives us all to travel sites looking for a seriously good deal.

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We here at Worldline certainly understand that, and that’s why we’ve recently partnered with Sunwing Vacations providing free trips to our fellow Canadians over these cold winter months. Just in time for the Holiday’s we’ve launched our first contest which allows you to pick your own trip to go anywhere Sunwing flies. Which means pretty much everywhere.

That said, Sunwing’s name says it all – it caters to what Canadians want most and that’s to get away from Canadian winters for a while and to put some colour back into our pasty white hides.

So please take a few minutes to enter our latest contest – and then, get the heck out of here!