Kitchener local gets to travel anywhere Sunwing Flies and Donates to Typhoon Haiyan Relief

CAMBRIDGE, ONTARIO–(Jan. 2, 2014) – Worldline, the region’s largest telecom provider and best value in Unlimited Internet, Home Phone and Long Distance services, announced today the winner of their month-long “You Pick Your Trip” contest . Out of thousands of entrants from across Canada, a random computer draw chose Kitchener’s own Jalistair Declaro, who entered on Worldline’s Facebook page.

When he signed up Jalistair indicated that he hoped that he would get to travel to the Philippines to assist in that country’s recovery from Typhoon Haiyan, however that is one of the few destinations Sunwing Vacations does not service. Not wanting to have their winner disappointed, Worldline added to the Grand Prize of the trip for two to anywhere Sunwing Vacations flies, by donating $500.00 to a charity of Jalistair’s choosing and provided him with $100.00 of free long distance to the Phillipines.

Upon being notified, Jalistair said, “Thank you for the wonderful gift for my family and for your charity donations!”

Worldline CMO and co-founder John Stix said, “We were thrilled that someone in our own community won, and very touched with Jalistair’s wish to visit the Philippines to help with the recovery from Typhoon Haiyan, however that wasn’t possible. So instead, we bumped up the Grand Prize so he can assist through charitable giving and free long-distance.”

“This was our first contest with Sunwing, and we couldn’t be happier with the results. Not only does Jalistair get to go on a first-class vacation for two to anywhere Sunwing flies, we also helped him with the recovery efforts from that devastating storm. We will be holding more You Pick Your Trip contests in 2014, and we hope they all turn out this way.”

Worldline waived all its long-distance fees for their customers who called the Philippines for the month of November after Haiyan hit, so Jalistair’s looking to help out really hit home.

Typhoon Haiyan: How you can help

About Worldline:
Worldline provides affordable home phone, unlimited high speed Internet and long distance services to hard working Canadians. One of the fastest growing telecommunications companies in Canada, Worldline is wholly owned and operated by Fibernetics Corp, a Competitive Local Exchange Carrier (CLEC) servicing over 300,000 Canadians coast-to-coast. Website: worldline.ca Twitter: @worldlinecanada

About Fibernetics:
Headquartered in Cambridge Ontario, Fibernetics is dedicated to changing the way people communicate by offering telco functionality and pricing that Canadians have never seen before. Fibernetics has its own national infrastructure that delivers a full range of voice and data services for residential customers through Worldline and business clients with their NEWT PBX and ANA solutions. Website: fibernetics.ca Twitter: @fibernetics

Media Inquiries:

Worldline
John Stix – CMO
519-489-6700
jstix@corp.fibernetics.ca

Worldline’s Pay-It-Back Referral Program Introduces Super Incentives for their Unlimited Internet & Home Phone Bundle Customers

CAMBRIDGE, ONTARIO–(01/20/14)- Worldline re-launched their Pay-It-Back referral program today with full automation and an additional bonus for their Unlimited Internet & Home Phone Bundle customers, providing them with $80.00 in annual credits for each successful bundle referral – plus a $25.00 instant bonus for the new customers.

Automation: Bundle customers are provided a personal Pay-It-Back Referral Link which they can email, or share on social channels with their friends and family, or they can use the Pay-It-Back Email Form and fill in up to ten email addresses.

Bonus: For each new referred customer, Worldline provides an instant signing bonus of $25 off the first bill. Each successful referral earns the referring bundle customer a one-time credit of $20.00, plus an additional $5.00/month off their bill for 12 consecutive months. That’s $80.00 in total credits for each and every successful referral.  This additional bonus is available for a limited time only, and ends February 28th, 2014.

“Our Pay-It-Back program has been an unqualified success. On a monthly basis, up to 30% of our new customers come from referrals, which is a testament to the quality of service we provide. After all, no one would refer friends or family to a bad product or service,” said John Stix – Worldline CMO.

“And now with our bonus offer and added automation, referring friends and family is the easiest it has even been.  A simple Pay-It-Back Referral Link that can be shared anywhere online makes it painless for our bundle customers to help spread the word about Worldline, and of course, save big on their monthly bills. It’s a win-win!”

The Worldline Pay-It-Back Referral Program Special runs until February 28th, 2014. Full program details are available at www.worldline.ca/programs/pay-it-back/

About Worldline:
Worldline provides affordable home phone, unlimited high speed Internet and long distance services to hard working Canadians. One of the fastest growing telecommunications companies in Canada, Worldline is wholly owned and operated by Fibernetics Corp, a Competitive Local Exchange Carrier (CLEC) servicing over 300,000 Canadians coast-to-coast.  Website: worldline.ca Twitter: @worldlinecanada

About Fibernetics:
Headquartered in Cambridge Ontario, Fibernetics is dedicated to changing the way people communicate by offering telco functionality and pricing that Canadians have never seen before. Fibernetics has its own national infrastructure that delivers a full range of voice and data services for residential customers through Worldline and business clients with their NEWT PBX and ANA solutions. Website: fibernetics.ca Twitter: @fibernetics

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Media Inquires:
John Stix – CMO
Worldline
519-489-6700
jstix@corp.fibernetics.ca

BGR, a U.S. based technology news blog, published a story  that is just so odd, it has to be seen to be believed. It turns out there is something in the States called the National Cable and Telecommunications Association and they attempted to launch a quirky anti-cable cutting campaign intended to go viral. Instead, what they got was, well, something else…

Behold: Cable companies release the worst anti-cord cutting campaign of all time

By Zach Epstein

Are you a cable TV subscriber who might be considering cutting the cord? Did you already take the leap and dump your TV service? Cable TV doesn’t want to see you go, and it wants you back if you’ve already left. And what better way to convey that message than with a nice little campaign put together by the National Cable and Telecommunications Association, the main trade association for cable operators in the U.S.

Behold: The Hole Saga.

Launched earlier this month, The Hole Saga campaign apparently hopes to stop subscribers from cutting the cord by… well… I have no idea how it hopes to stop subscribers from cutting the cord.

Ads currently running on various websites carry the tag line ”Life without cable leaves a mighty big hole.” Clicking through takes you to The Hole Saga website, where you can watch four short marketing films brought to you by the NCTA.

The short films are intentionally ridiculous of course, but their intentional ridiculousness is so ridiculous that it’s almost unbearable. Like a train wreck, though, it’s almost impossible to look away.

The premise of each short is as follows: a person finds him or herself in a precarious or otherwise undesirable situation. Just as things are about to go bad, the video stops and the viewer is asked to do one of two things: “Give ‘em cable” or “Cut ‘em loose.”

Choose to give the protagonist cable and a tablet, presumably connected to a high-speed wireless network provided by a cable carrier, somehow appears. The information gleaned from whatever website or video happens to be displayed on the tablet inevitably saves the day.

Choose instead to “cut ‘em loose,” and disaster strikes.

An example:

In the first video, a man with a gaping hole in his chest (get it?) is bicycling on a road through the desert when he happens upon a little bunny he believes to be in need of his help. He gets off of his bicycle and approaches the seemingly cute and friendly rabbit. Upon closer inspection, we see that the rabbit actually has glowing red eyes and sharp, jagged teeth. The man doesn’t seem to care.

Then, the all too important question is asked: “Give ‘em cable” or “Cut ‘em loose?”

The cable cutter continues to embrace the bunny, and offers the small creature a ride on his bicycle. The rabbit then leaps up and latches on to the man’s neck, biting down and continuing to hold on despite the man’s struggles.

“And because he didn’t get the news,” a tablet tethered to a cactus reveals, “he didn’t know mutant bunnies were on the loose.”

Of course had you given the poor guy cable, disaster would have been averted. The tablet tethered to the cactus would have been revealed in time and it would have been streaming a breaking newscast informing the man that mutant bunnies escaped from a nearby lab. He would know, then, to put on a falconry glove and tame the mutant beast before taking it for a ride on his bike.

And that gaping hole in his chest… would have been filled.

(Ugh.)

To close out the video, the tag line appears: ”This has been a cable connection.”

Three more interactive videos on the site offer similar story lines and the viewer is then invited to share the whole experience on Twitter or Facebook. Despite searching, I couldn’t find very many links posted by people who wanted to share The Hole Saga website on Twitter or Facebook.