Category Archives: Worldline

Looks like we could have a new customer in Ottawa!

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We mere mortals can barely comprehend what it would be like to be paid millions of dollars per year, but apparently their problems sometimes are just like our problems.

Like when they have to deal with one of The Big Three for their Internet bills for instance. Yahoo!’s news blog, the Daily Buzz, is reporting that Sentators defenceman Erik Karlsson, who is paid $6.5-million per year, is in the middle of a very public feud with Bell over his bill and his Internet service.

He’s spent Tuesday tweeting complaints about Bell , highlighting every remark with angry exclamation points. (What? No CAPS?

Canoe.ca managed to capture the tweets, which are no longer visible on Karlsson’s account:

I hate BELL.! Paying way to much for way to little. I thought it was 2013 not 1999.!! Omg figure something out please.

— Erik Karlsson (@ErikKarlsson65) October 1, 2013

Bad service is one thing, but bad customer service? That’s another!

Perfect!!! sat on the phone for 2 hours trying to figure out why my internet is not working and the supervisor hangs up the phone. Classy

— Erik Karlsson (@ErikKarlsson65) October 1, 2013

After noting the perhaps Karlsons’ troubles could be related to the fact that the Toronto Maple Leafs are owned by Bell, the Globe’s James Mirtle offered his opinion:

It turns out, it’s not just the cost, although what Bell is charging is ridiculously high. It’s also the quality of his service. In a later tweet, Karlsson wrote:

I’m happy to pay for whatever as long as it’s working. But why pay when things never work, as I said its 2013. Figure it out!

— Erik Karlsson (@ErikKarlsson65) October 1, 2013

Isn’t it refreshing to hear that even players in the NHL are having the same real world problems we are? Of course Erik Karlsson could avoid all that if instead he chose to go with an Internet Service Provider who actually cares about their customers.

Even those who only make $6.5-million/year.

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Are you a Marketing Super Hero?

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Are you a marketing super hero?

Are you a marketing super hero?

I wrote last week about how Worldline has gone from flying under the radar to aggressively going after new customers via a comprehensive marketing campaign – leading to record levels of new folks taking advantage of our services.

It’s been really fun, but we need help, big time.

What we need is help with figuring out how we can get even more people onboard.
We need a Marketing Analyst.
Here’s the job description: The Marketing Analyst collects and analyzes online and billing platform data to evaluate existing and potential product and service markets. He/she also identifies existing gaps and recommends solutions to improve product profitability along with offering guidance and counsel on appropriate use of the information to marketing in decision making and developing of long-term strategic plans.
Responsibilities:

  • Derive from Ad hoc analysis, through the querying of databases including Google Analytics and other online tools to answer questions from Marketing.
  • Provide analysis on the performance of Marketing campaigns.
  • Collaborate with Marketing and other key stakeholders for campaign design, planning and execution.
  • Provide support for post campaign data analysis and insights to help improve campaign results as well as marketing objectives for churn reduction and revenue stimulation.
  • Design and develop automated process for recurrent campaigns, reports and other related database support processes.
  • Work with IT on different Business Intelligence projects to improve data accessibility and quality.
  • Implement, track and continuously improve metrics and report automation to support multiple opportunities to reduce churn, generate revenue and sales.
  • Provide management with information on which to base decisions by analyzing the data, recognizing opportunities and recommending improvements.
  • Identify and monitor competitors and research market conditions or changes in the industry that may affect sales.

Desired Skills and Experience

Qualifications:

  • Solid understanding of the Telecommunication industry
  • Strategic thinker and a self-starter
  • Working knowledge of Salesforce and Hubspot and or other customer nurturing programs
  • Working knowledge of Online marketing and or Social Marketing
  • Working knowledge of Customer Lifecycle Management from prospect to customer
  • Strong interpersonal, communication and presentation skills
  • Be a critical and creative thinker and have the ability to manage multiple projects concurrently.
  • Strong and proven analytical, problem solving and creative thinking skills Excellent PC Skills – advanced Excel and PowerPoint is required
  • Capable of working independently and as a key part of a team

About us:

We are one of Canada’s fastest growing telecommunications companies and one of Waterloo Region’s emerging start-up success stories! Our rapid success has been leveraged by a marriage of established legacy systems with emerging internet protocol based technologies. This success has translated into growth and many new career opportunities and therefore we are looking for talented people to join our team! We offer a high energy, professional yet casual work environment with the opportunity to make a difference every day. It’s an environment where everyone’s contribution is valued and rewarded. We take pride in our ability to have fun and celebrate our successes together. In return, we are looking for people who are creative and passionate about their work. Successful employees have an entrepreneurial spirit and a passion for technology. If we are describing you, then consider becoming a part of the Fibernetics team!
How to apply? Please submit your resume and cover letter by eMail: careers@fibernetics.ca
(Be sure to quote the position in your subject line).

Worldline Sets a Record: A September to Remember…

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worldline_logo_2011.png

Out with the old…

…and it ain’t even done yet.

Worldline has been going about its business quietly and steadily for a full decade now, providing the best telecom services possible for the fairest price, and over that time it has developed a very satisfied customer base.

However the key work in there is “quietly.” Relying on a non-traditional marketing strategy, the company has been experiencing steady consistent growth, but it was decided that in 2013, that was all going to change. For the first time on the company’s history, and actual marketing budget was created. Actual marketing dollars were set aside to help build the business, create awareness and develop the brand and a marketing team was built.

WorldlineLogo.jpg

…in the the New

Over these past few months we’ve changed the logo and the look. We’ve introduced our Super Hero Kids, we’ve been holding contests, sponsoring sports franchises, putting up billboards, and put together a comprehensive social media presence.

It’s been a ton of work, but if you are going to try to compete with The Big Three, you can’t simply rely on providing a great service, you have to be prepared to shout out about it a little bit.

So we did, and here we are.

With a week to go in September, we’re having our best month ever with getting new customers on board.

By a lot.

From all over Canada, we’re signing up customers to our Home Phone and Long Distance Packages, our Unlimited Internet options and to our Unlimited High Speed Internet & Digital Home Phone Bundle, and the feedback has been both terrific and inspiring.

Saving money for people is one thing, saving them from the aggravation of having to deal with indifferent and sometimes brutal customer service, or being gouged by confusing  and ever changing contracts for a service that has become for most of us an absolute necessity, is another.

Worldline made a decision as a company in 2013 to aggressively enter the Canadian telecom marketplace for a whole bunch of reasons.

First, it’s just good business, which is good for us and especially great for our customers.

But second, and perhaps more importantly, we, as a company, were sick and tired of having so many Canadians getting ripped off, when they had a perfectly viable option in Worldline, that they simply didn’t know about.

Of course, we’re just getting started. What we’re seeing now is a direct result of the last few months work.

What we have planned for the future, and I do mean just around the corner…

…well, it’s going to be really something.

So stay tuned, and to all our new customers, welcome on board!

worldline_for_gavin

CTV Clip: Worldline’s John Stix reacts to Blackberry’s Downsizing

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JSCTVBlackBerry shocked investors Friday afternoon as it warned of a second-quarter loss of almost $1-billion, largely related to a huge charge on unsold BB10 devices. It plans to slash 4,500 jobs, cut operating costs in half and retreat from much of the consumer market.

Beyond the ramifications for the company and the tech industry, there are also they local concerns. After the largest layoff announcement in Waterloo tech history, what’s next for all those Blackberry employees?

Worldline co-founder and CMO sees only opportunity:

http://kitchener.ctvnews.ca/video?clipId=1008563