Category Archives: Worldline

Backpacks for Kids

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Backpacks for Kids

Amit, Erin, John, Dawn, Smikey, Amanda & Sharon raising money for Backpacks for Kids

In the Dominican Republic, due to the lack of national educational funding, kids have to provide their own school supplies. Items like books, pens & paper, that we take for granted, are considered luxury items for many of the poorer families, and as a result, their children tend to not go to school.

John Stix, our company’s co-founder heard about this on a business trip to the DR, and went out and bought a bunch of backpacks and filled them up with the essentials and distributing them to a few kids in need. Last year, he and Peter Cross, who runs the CanCall Call Centre for us down there, ran a few special events to help raise some funds and Backpacks for Kids was born.

Together they sent 68 children to school who otherwise couldn’t afford to go.

The Fun BunchThis year the entire company is getting behind John’s little homegrown project, and our social committee, The Fun Bunch, are holding a bunch of events over the summer like today’s Burger BBQ to ensure as many of these kids get the education they deserve.

It doesn’t end there. John and his EA, Dawn Gamble, are looking into how to formalize this from just a “nice thing to do” into an actual full-blown official charity.

Kids not going to school due to a lack of stationary? That’s got to stop.

 

In Super Hero Kids We Trust

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Hero_ApprovedThe thing about that we all love about kids, besides their unbearable cuteness,  cuddleability and general goofiness, is that they have trust.

Absolute, unquestionable trust.

Before they grow up, and real world issues creep in willy-nilly, and they discover that being cynical is where it’s at, that trust thing is truly remarkable.

When Worldline adopted “Super Hero Kids” as our new branding identity, sure the cuteness thing came into it big time. But underlying all that was this idea of trust.

As a company we’re looking to be trusted. It’s what we’re all about. As a relatively new kid on the block, that’s how we are going to continue to grow our 300,000 strong customer base; by getting more and more people to trust that the services we provide will be as good as “The Big Three”, yet a much better value.

How do we go about instilling that trust in potential new customers? Simple. By trusting them first.

Worldline Has No Contracts

We here at Worldline have to work hard every day to keep our customers satisfied, because the only thing keeping them with us is the quality of the services we provide. Unlike “The Big Three”, who insist on long-term complicated contracts, Worldline customers have no obligation to stay with us, but they do. We strive to earn their business every single day and by doing so we earn their trust.

Worldline Has No Credit Checks

Worldline BundleNo contracts and no credit checks? That’s how far we have taken this whole trust thing. Other companies make their customers jump through hoops to get their service. Not us. If someone has taken the time to research what Worldline is all about, we trust them to pay for what they are going to get. No tricks. No special terms and conditions. And all of our customers enjoy the same level of customer service, regardless if they are a $3.95/month Call Canada Plan or a $49.95/month Unlimited High Speed Internet & Digital Home Phone Bundle customer.

What You See is What You Get With Worldline

Finally this trust goes from the beginning to the end. If, for whatever reason, a customer decides to leave Worldline, we’re not going to try to get the last dime we can out of them. We trust the reasons that they are leaving us are reasonable. That’s why, unlike other telecom companies in Canada, we pay for the return shipping of our equipment, no questions asked.

Our kid’s trust is absolute, and at Worldline, they are our role models.

Official Press Release: Worldline Rebranding launched. Introducing “Super Hero Kids”

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Worldline's Super Hero KidsWorldline Re-Brands: “Super Hero Kids” Are Set to Tell the Worldline Story

Taking a stand for Canadians who are being overcharged for their telecom services

CAMBRIDGE, ONTARIO–(05/28/13) – Today Worldline, Canada’s best value in telecommunication services, introduced a major rebranding that reflects their business philosophy of “positive disruption” in the Canadian marketplace. Utilizing the Worldline “W” for their Super Hero insignia, the “Super Hero Kids” embody what Worldline is all about: standing up for the Canadian consumer. “Super Hero Kids” will help demonstrate how much money the average Canadian can save by taking advantage of high quality Worldline products, like their Unlimited High Speed Internet packages available for only $29.95/month or their Digital Home Phone for only $9.95/month, both of which represent the lowest prices in the country.

“Our “Super Hero Kids” campaign isn’t just some gimmick,” said John Stix, Co-Founder and CMO, “it represents who we are as a company. Our people are young, aggressive and insurgent. We’re shaking things up because we know the status quo is no longer acceptable for Canadians who have been taken advantage of for years when it comes to how much they pay for their Internet, home phone and long distance services.”

“Worldline has been around for only ten years, and yet we’ve already established ourselves as a major player in Canadian telecommunications – and we are super-excited about the future.”

The “Super Hero Kids” campaign will be multifaceted, deployed across all of Worldline’s products and services. Going forward, the “Super Hero Kids” campaign will be a major part of the company’s corporate and social responsibility programs including a number of charitable initiatives which will be announced in the coming weeks and months

About Worldline:
Celebrating its 10th anniversary in 2013, Worldline provides affordable home phone, unlimited high speed internet and long distance services to hard working Canadians. With over 300,000 subscribers, Worldline is one of the fastest growing telecommunications companies in Canada.  Worldline is wholly owned and operated by Fibernetics Corp, a Competitive Local Exchange Carrier (CLEC).  Website: worldline.ca Twitter: @worldlinecanada

About Fibernetics:
Headquartered in Cambridge Ontario, Fibernetics is dedicated to changing the way people communicate by offering telco functionality and pricing that Canadians have never seen before. Fibernetics has its own national infrastructure that delivers a full range of voice and data services for residential customers through Worldline and business clients with their Newt  PBX and ANA solutions. Website: fibernetics.ca Twitter: @fibernetics

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Media Inquires:
John Stix – CMO
Worldline
519-489-6700
jstix@corp.fibernetics.ca

Carol Gets TV Home Delivery from Worldline

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Facebook5050TV

President Roy Graydon, EA Dawn Gamble and VP Mike Brown load up the Worldline Truck

There’s nothing like giving stuff away.

Especially to nice people….and especially when they are a customer.

Our first ever Facebook contest was a booming success. Not only did we add a ton of followers to our brand new Facebook page, we also got to hear a bunch of feedback from our customers on some issues they were having, and also about how happy so many of them were with their Worldline service.

It’s been great for all of us here, as  folks rarely take the time to call us up and tell us, “Hey! You’re awesome!” Seriously, who does that? Well, it turns out they do on social media outlets like Facebook. Who knew?

HighSpeed50DSLAnyway, back to the Facebook 50/50 contest, which was used to promote our new Unlimited High Speed DSL 50Mbps Internet service. As I said, it worked out great with over 3000 entrants from across the country. We employed a 3rd party contest company, (thanks Contest.is!), to take care of the draw for us, and they randomly chose a nice lady named Carol from London, Ontario as the winner.

London. That’s close to Worldline headquarters .VP Mike Brown, (who is Mr. Enthusiasm), decided since this was Facebook thing was a first for us he wanted to drive it out in person,

Dawn, the president’s EA gave her a shout and let her know she’d won. Carol was thrilled as she’d “never won anything before.”

CarolTVWe arranged a time that worked for all, loaded up the truck and drove the hour down the 401. Carol, who is retired, was very happy for the personal delivery, and we carried it up to her apartment for her, and were ready to set it up, but she told us to leave it in the box, as she was going to give it to her daughter, especially because her 2-year old granddaughter would “go nuts.”

She then offered us coffee and, oh, while we were there, “Could you check on my modem? I think it’s running a little hot.”

It turns out Carol isn’t just a Worldline winner, she’s also a Worldline customer, and took the opportunity for a little service call. Smart lady!

So congratulations Carol. Hope your daughter enjoys her TV (and that we haven’t ruined the surprise.)

And we can’t wait for the next contest to start, which is this coming Tuesday to celebrate the brand new look for Worldline.ca, with the winner taking home one of these:

Screen Shot 2013-05-01 at 9.34.33 AM

Probably won’t need a truck for this one

A Facebook Controversy Erupts!

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WLNSA few weeks ago, we started these little contests on Facebook. We would post a picture, like the one over there on the right, of a place where Worldline’s Unlimited High Speed Internet and Digital Home Phone has become available. Then we would challenge our Facebook friends to guess the location, and the first one to submit the correct answer wins some Worldline swag.*

We had another contest on Wednesday and the entries came in fast and furious. The way picked the winner was the pretty straight forward. Since Facebook sends out an email any time anyone comments on a post, the first email we received with the correct answer, (in this case Owen Sound, Ontario), was from a lady named Shari.

Today we announced that she had won and we received this reply:

“Hi there!  After looking at the contest post.  I don’t think i was the first to answer correctly.  I just want to be fair.  I do love Worldline though!!!

A controversy erupts! Shari was right. Looking at the post, it appears this guy Manuel was actually first. But we received her mail first. (It was certainly Facebook’s problem, not ours. Our email always works perfectly!)

Worldline BundleSo, what to do? Clearly, from now on we’ll go from the post on Facebook, but for particular contest  both will get some swag.

Manuel for being first, and Shari for being so freekin Canadian. Congrats to you both.

And congrats to Owen Sound as well. Now everyone in that beautiful city can take advantage of Worldline’s Unlimited High Speed  Internet and Home Phone bundle, and save up to $600/year.

Oh, and if you want to play along with our Facebook game, “Like” us on Facebook and you can see how much you know about Canadian geography, because we’re adding new communities to the Worldline family all the time.

* The swag is on the way, but there will be a delay because we recently changed our “look” and we’re waiting on the new stuff to arrive.